The Best Non-Profit Intel

How to Start and Manage Your Nonprofit Email Marketing Calendar

The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]

8 GivingTuesday Email Examples that Inspire and Convert

It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]

What COVID-19 Has Taught Us About Marketing

The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]

Do’s and Don’ts of Email Marketing During a Crisis

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. We’re making history and living through a crisis. Right now, your email subscribers are being […]

Choosing the Right Email Marketing Platform for Your Nonprofit

This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors. So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the […]

6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

5 Ways Fundraisers Can Work Well With Copywriters

With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, grammar, and creating effective marketing […]

How to Welcome New Donors and Keep Them Engaged

The donor acquisition process doesn’t end when the prospect makes their first gift. The best way to keep them involved and engaged is by continuing the introductory process after their first donation. Strengthen your relationships with new donors through an email onboarding series, which welcomes new donors and helps them get to know your organization. By […]

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