Seasoned nonprofits know that strong Giving Tuesday strategies are the foundation of fundraising success. They also know that engaging supporters after this high-traffic donation day is just as critical to achieving lofty year-end goals and sustaining their missions for the long-term. Data from Classy’s State of Modern Philanthropy report tells us that nearly one-third of all giving activity on […]
fundraising campaign
Countdown to GivingTuesday: 3 Tips for GivingTuesday Success
The last quarter of 2021 and GivingTuesday are sneaking up on so many of us this year. With all the shifting to a new normal—and yet another version of normal—planning tends to fall to the bottom of the priority list. We need to remember that having something planned for GivingTuesday is better than having nothing planned. The great thing is that your […]
A Nonprofit Guide to DIY Fundraising
The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current […]
3 Weeks Until #GivingTuesday! Is Your Organization Ready?
#GivingTuesday is less than three weeks away… is your organization ready to leverage this global day of giving? From fundraising to just plain old engagement and awareness, there are many ways organizations across the social good ecosystem can participate. Read on for tips and resources on how to make an impact and start the season […]
How to Hold a Campaign Retrospective
You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]
8 Creative Fundraising Ideas to Advance Your Mission
Fundraising for your cause is exciting, challenging and should be unique to your mission. Annual appeals, #GivingTuesday and end-of-year fundraising campaigns are imperative to sustaining your operating costs, however, stimulating a donor or member to give beyond those efforts can be challenging. By developing a creative giving platform, you can intensify donor momentum, increase funding and heighten […]
5 Mistakes to Avoid When Writing a Fundraising Appeal Letter
The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations writing fundraising appeal letters, but […]
Part 4: Phase Two – The Public Fundraising Campaign
Now it is time to go public with your fundraising campaign During the public phase of the campaign, it’s important to stay focussed and constantly update the public on your progress. A successful public campaign will: Use coordinated multi-channel campaign with the key messages developed for your campaign materials. Create a sense of urgency by […]
Part 3: Phase One – Large Donations for Your Fundraising Campaign
During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]
Part 2: Messaging for the Fundraising Campaign
So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]
Part 1: Starting your Fundraising Campaign
Has your charity reached a new phase where you need a little boost to take your fundraising to the next level? The first time you venture into a fundraising campaign can be daunting and many not-for-profits aren’t sure where to start. Most expert fundraisers will suggest you break down the campaign into two parts – […]
5 New Year Resolutions Every Fundraiser Should Make
You know what takes a lot of inspiration and a truck load of guts? Fundraising. I learned this the hard way when I started a nonprofit in the living room of my apartment with just $500 and a credit card. There were days when I second guessed myself but ten years later we raised over […]