Most nonprofits don’t have a surplus of cash on hand. In fact, most small to mid-size nonprofits struggle to maintain enough funds to continue their regular programming. A potential solution to this issue is a sponsorship program, a tit-for-tat transaction between your nonprofit and another company, be it a for-profit or not. Sponsorship programs aren’t for […]
marketing for nonprofits
4 Strategies to Retain Your #GivingTuesday Donors
Look at you, rockstar! Nailing #GivingTuesday like a boss. Smiling from ear to ear. Radiating a post-gift glow. Blushing over all those new donors. I hope your #GivingTuesday exceeded your every expectation whether you doubled your fundraising goals or tried something completely and out of the box this year. And if you sat this year out, […]
11 Fail-Proof Ideas for Holiday Fundraisers
With the holidays just around the corner, spirits are high, our sense of community is strong and people are on the hunt for fun, festive activities—especially when they’re for a good cause. These holiday fundraisers are sure to help you spice up your year-end giving season! 1. Polar plunge challenge While the concept of giving […]
How Your Nonprofit Can Partner with Local Businesses
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially […]
The 5 Rules for Supercharged Year-End Giving
In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent The first rule for strong generosity at the end of the year […]
3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday
As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]
Why Your Board Isn’t Fundraising (And How to Fix It)
What’s the hardest job in the world? Parenting a toddler or teenager? Milking venom from poisonous snakes? What about motivating unpaid volunteers to raise money and reporting to them because those same volunteers are your bosses? Engaging a leadership team made up solely of volunteers is one of the most ambitious, delicate and daunting responsibilities a CEO […]
5 Tips to Improve Your Online Fundraising
Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy Social media has quickly become the most popular way to engage with your […]
The Anatomy of a Great Social Media Post
When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple […]
5 Ways Fundraisers Can Work Well With Copywriters
With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, grammar, and creating effective marketing […]
How to Engage Supporters with Instagram Stories (With 5 Nonprofit Examples)
Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]
8 Creative Fundraising Ideas to Advance Your Mission
Fundraising for your cause is exciting, challenging and should be unique to your mission. Annual appeals, #GivingTuesday and end-of-year fundraising campaigns are imperative to sustaining your operating costs, however, stimulating a donor or member to give beyond those efforts can be challenging. By developing a creative giving platform, you can intensify donor momentum, increase funding and heighten […]