For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]
marketing strategy
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are […]
Online Marketing: 10 Things Nonprofits Should Consider
It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a […]
7 Tips for a Successful Content Marketing Strategy
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to […]