It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
marketing
Instagram for Nonprofits — How Your Org Can Get Onboard
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]
Social Media Best Practices for Nonprofits
Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
More than a marketing plan
What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research, and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be […]
About “Influencers” and how they help nonprofits
Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be a […]
2015 Benchmark Report | Communicating in the Nonprofit Sector
It’s here! Our 2015 Benchmark Report is finally ready. Request your copy now. A special thanks to those who provided feedback and enabled us to highlight these key insights for the sector. Read the report for all the insights, but overall we saw a demonstrated need (by nonprofits) to focus on brand awareness and an […]
Nonprofit Ideas on a Budget
Lately, I’ve had the opportunity to sit in on a few seminars where the presenters made consorted efforts to discuss successful yet low-budget (or shall we say “cost efficient”) marketing/communications initiatives for non-profit causes, reinforcing that it is possible to do a lot with a little. At the bottom of this article, I’ve included screenshots and […]
Thinking Content? 6 Tips For Putting Your Plan Together
If you’re anything like us, you’re using the first few weeks of January to map out your organization’s goals for the year. While some new year’s resolutions revolve around keeping the staff fridge clean, others are decidedly more high-level. In 2015, more marketing departments are trying to operate like newsrooms, and as such, the content calendar […]
And the research shows…
Do you remember the game show “Family Feud”? For whatever reason that token phrase: “and the survey says:” came to mind this morning and it must be because we are involved in a few research projects at present. Here are a few (5) things that we are keeping top of mind as we wade through […]
Beyond “Responsive”
As December pushes on and signals the final days of 2014, I paused for a moment to look forward and really take stock of what Crescent will be building in 2015, and most of it revolves around the mobile experience. Six in ten Canadians access the internet via their smartphones on a daily basis. At […]
The Value Question
I’d like to begin with some questions: In this world of instant transmission and easy access to information, are we engaging more, or are we more easily distracted? When I say “we,” I mean it in the grandest sense of the term: we as businesses and organizations, we as marketers and consumers, and we as […]
Content in Context
The word “content” has become a catchall for anything you write, create, or curate, and share on the internet. but what does it mean to produce content as a business or organization? and how can you do it without annoying or over-saturating your audience?