For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]
messaging strategy
Nonprofit Marketing: Reinforce your Messaging Strategy
As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]
Part 2: Messaging for the Fundraising Campaign
So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]
Messaging to Build Your Nonprofit Brand
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]