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The Best Non-Profit Intel

2018 Fundraising Trends: 5 Shifts That Will Impact Your Fundraising

  As fundraisers, we have our work cut out for us. While outsiders may think all we do is mix and mingle with our major donors, in reality, fundraising is about building relationships, analyzing data, creating strategies, understanding what’s going on in the world, and adapting to the philanthropic needs of our donor base. When […]

Four Ways to Increase Online Giving Conversions

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per […]

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations writing fundraising appeal letters, but […]

Top 10 Ways to Say ‘Thank You!’ to Donors

As you develop your annual strategic donor acknowledgment plan, adopt a gratitude culture that seeks every opportunity to say thank you. This establishes trust and invites folks to continue on the journey with you. The following are the best ways to do it! 1. Mail The gold standard, and what people expect, is a prompt and […]

How to Make Giving Easy for Your Donors

For years, consumers have been buying products online through the experience provided by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. These days it’s all about convenience. And though frictionless markets have existed for […]

Part 4: Phase Two – The Public Fundraising Campaign

Now it is time to go public with your fundraising campaign During the public phase of the campaign, it’s important to stay focussed and constantly update the public on your progress. A successful public campaign will: Use coordinated multi-channel campaign with the key messages developed for your campaign materials. Create a sense of urgency by […]

Part 3: Phase One – Large Donations for Your Fundraising Campaign

During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]

Part 2: Messaging for the Fundraising Campaign

So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]

Part 1: Starting your Fundraising Campaign

Has your charity reached a new phase where you need a little boost to take your fundraising to the next level? The first time you venture into a fundraising campaign can be daunting and many not-for-profits aren’t sure where to start. Most expert fundraisers will suggest you break down the campaign into two parts – […]

5 Basic Must-Haves for Every Nonprofit Website

As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the following five basic elements. 1. Streamlined Donation Page While website visitors may end […]

3 Ways to Improve Your Nonprofit’s Customer Service

Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]

Staying on the Same Page: Communication Tools for Nonprofits

Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving about. External Communication Tools Sprout Social Sprout Social isn’t just for social media scheduling. It […]