The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum open its doors each day? What motivates visitors to choose your attraction as their destination? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock […]
nonprofit communications
Roundup: The Best Year-End Fundraising Advice From Nonprofit Consultants
Your busiest giving season is right around the corner. Are you prepared? In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. Use these best practices to get a jumpstart on your year-end planning. 1. What is the biggest mistake you see nonprofits make at end of year? […]
4 Ideas to Reach More Donors Through Their Communities
Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
5 TYPES OF STORIES FOR NON-PROFIT FUNDRAISING
Stories are an incredible tool for non-profit fundraising. Stories help non-profits illustrate their compelling reasons for giving in a way that makes sense to people who aren’t doing the work day in and day out. And when a fundraising appeal is easy to understand, there’s one less barrier to someone donating. Your non-profit has lots […]
4 Communications Strategy Tips for Donor Retention
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. The […]
10 Ideas for Activity-Based Fundraising in 2022
No matter who you are in the nonprofit and fundraising world, your constituents are no longer all in one place. The people who support you are quite literally all over the world today. Your supporters are leading lives in the world of digital transformation that make getting and keeping their attention increasingly difficult. If you’re looking […]
Follow This Sentence Structure To Effectively Communicate Fundraising Goals
During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. […]
3 Content Creation Tips For When You’re Short On Time
It’s no secret that most of us in the nonprofit industry wear many hats throughout the day. Often, that means we’re pressed for time. That also means that we’re likely to devote less time to things that feel like they’re not directly contributing to your nonprofit’s bottom line. If that’s how you’re approaching the content […]
How to Source the Right Donation Match Partner for Your Nonprofit
Donation matching is a powerful way to inspire your supporters to give. While many nonprofits think of donation matching as a year-end effort or something for which you need a major corporate sponsor, sourcing the right matching partner can happen year-round and leverage a variety of partners. In this post, we’ll walk you through the different […]
Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to […]
Nonprofit Strategic Communication: Internal Branding and Messaging
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, get together with your board and staff and get […]
How to Build Trust Online as a Nonprofit
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in […]