When hosting an event, both business and mission-driven organizations need to focus on promotion to ensure they maximize their investment. For nonprofits, marketing is key to getting the donations they need to earn revenue and further their mission. Nonprofits rely heavily on email marketing to promote their events, fundraisers, and volunteer opportunities. And with nonprofits […]
nonprofit marketing
Donor Retention Strategies: Get Donors to Give Again
It’s the age-old question asked by development professionals everywhere. “How do we retain our existing donors?” The confusion persists because frankly, nonprofits still struggle to keep donor retention rates high year after year. At a quick, current glance, some accounts found the percentage of donors who gave in the first quarter of 2021 and then […]
Why Your Nonprofit Needs a Social Media Strategy
Social media represents an amazing opportunity for nonprofit organizations to expand their reach, increase brand awareness, build trust, and connect with supporters online. You can even find new donors, start fundraising challenges, recruit volunteers, promote events, and more! Nowadays, many nonprofits have social media presence and post regularly, but few have an actionable strategy in […]
8 Nonprofit Website Best Practices (Plus Examples)
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
Diversify Your Year-End Campaigns: How To Be Mindful And Inclusive Of Cultural Traditions
For the majority of nonprofits the last quarter of the year makes the majority of the year’s revenue. Why is this? Outside of tax incentive deadlines, it’s fair to conclude that the fourth quarter is the season most of us choose to give. It’s a time when we’re encouraged to think of others and those […]
6 Year-End Email Templates to Raise More for Your Nonprofit
Giving season, the time between Giving Tuesday and New Year’s Eve, is incredibly important to many mission-focused organizations worldwide. Donors already feel increasingly charitable, with nonprofits acquiring 10X more donors on Giving Tuesday compared to an average day of the year. It’s just directing their attention toward your cause and making strategic appeals. If you’re looking […]
Embedding Purpose-Driven Communications into Email Marketing
The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum open its doors each day? What motivates visitors to choose your attraction as their destination? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock […]
7 Simple Strategies to Create a Very Merry Year End
“To everything, there is a season and a time to every purpose under the heaven. . . .” A time . . . . To go back-to-school. To watch Football. A time . . . For warm Sweaters and crackling fires. For everything Pumpkin Spice. A time . . . To put the finishing touches on […]
Tips and Tricks for Corporate Partnerships on Giving Tuesday
Are you bringing corporate partnerships into your Giving Tuesday strategy this year? We’re breaking down our favorite tips and tricks to help on one of the most important days of the year for nonprofit fundraisers. While many nonprofits see Giving Tuesday as a significant donor engagement opportunity, the power of corporate sponsorships is often overlooked. In fact, research shows […]
Roundup: The Best Year-End Fundraising Advice From Nonprofit Consultants
Your busiest giving season is right around the corner. Are you prepared? In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. Use these best practices to get a jumpstart on your year-end planning. 1. What is the biggest mistake you see nonprofits make at end of year? […]
Giving Tuesday 2022: When Is It & What to Expect
As Giving Tuesday 2022 rounds the corner, savvy nonprofits are hitting the ground running in preparation for one of the biggest giving days of the year. Organizations need to ensure their strategies align with the latest donor and consumer behavior trends—especially in today’s evolving social and fundraising landscape—in order to maximize their slice of this multi-billion dollar […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
