Nonprofit organizations need to market themselves as much as any other business in the world. Nonprofit influencers can help you do this. These individuals help increase awareness of your mission, garner support for new initiatives, and improve your online reach. Their participation can inspire new audiences to engage with your organization, as well as reignite the […]
nonprofit marketing
Follow This Sentence Structure To Effectively Communicate Fundraising Goals
During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. […]
The Art Of Asking: 3 Tricks To Keep Donation Appeal Messaging Fresh
How many times can you ask the same supporters for help? Well the answer might come down to the specifics of how we frame donation appeal messaging. If we ask the same question ten times or use a vague call to action no different to the last, we risk sounding repetitive and unimaginative. When it comes to the art […]
How to Engage Donors Creatively After the Giving Season
The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays themselves. That’s why it’s never too early to start planning how your nonprofit will engage donors into the new year based on today’s fundraising trends and insights. Let’s cover how you can get creative […]
How To Process Focus Group Feedback In A Way That Gives Your Nonprofit Actionable Insights
Let’s say you’ve taken the important step of hosting a focus group for your nonprofit. You know how important it is to listen to your constituents, supporters, and donors, and you’re excited to dive into the results. But how do you go about analyzing their feedback once you have it? Here are some useful tips to […]
How And Why To Run A Nonprofit Focus Group
If you’re looking to collect feedback from your constituents, you may want to consider holding a nonprofit focus group. It can offer a great way to gain access to invaluable information from your supporters and local community members. What’s the point of a nonprofit focus group and when should you hold one? Although there are many benefits […]
Ten Giving Ideas More Creative Than Cash
We’re approaching the most critical fundraising season for nonprofits. A lump sum cash donation with no designation would probably make your year-end giving dreams come true. But the reality is that the last year and a half has left many individuals and donors facing financial challenges and uncertainties. It’s important to not lose connection with […]
4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories
Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below I’ll break a good story […]
Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year
Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. Loosely defined, it’s the final push to meet and exceed your organization’s financial objectives before the end of the year. This campaign is helped along by more than seasonal good cheer; it’s also the conclusion of the tax year (in the […]
12 Fall Fundraising Ideas Inspired by the Back-to-School Season
A change in season means new fundraising opportunities for your nonprofit. Spring, summer, winter, and fall each open the door to unique occasions and celebrations. Even football season comes with its own set of activities. Fall is an advantageous time for nonprofits because students are heading back to school. This provides a chance for your organization to rally supporters around your cause […]
4 Tips For Telling Nonprofit Stories About Difficult Subjects
In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day. In fact, telling […]
Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition
How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
