Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves […]
Tag: nonprofit marketing
Nonprofit Email Newsletters: 5 Optimization Strategies
Email newsletters can be a great method for soliciting donations and communicating with supporters. Here are a few tips for creating the best results. There are more than 2.5 billion email users worldwide, making it one of the most widely used communication channels out there. Its sheer number of users alone demonstrates that email marketing […]
How to Engage Young Generations in the Age of COVID-19
During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]
How to Make your Social Media Accessible for All
A website must be accessible for users of all abilities, everyone knows that, right? By making your website inclusive and accessible, you are giving all your visitors the same opportunities to go through your content, no matter their ability. So, why not making your content accessible on social media as well? Eliminating obstacles for people […]
Inspiring Calls to Action from Top Non-Profits
For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]
Building a Nonprofit Fundraising Strategy During Coronavirus
As the world looks to mobilize new norms to work out this pandemic, nonprofit organizations appear to be on the edge as they look to help provide for the community. In this time of distress, your nonprofit organization needs to build a strong strategy to fulfill your fundraising goals. Now that fundraising events are not […]
A Nonprofit Guide to DIY Fundraising
The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current […]
5 Simple Best Practices to Increase Online Donations
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]
Nonprofit Marketing: Reinforce your Messaging Strategy
As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]
Fundraising from 6 Feet Away: Tips for Making Your Giving Day an Online-Only Event
In the coming days many people may start to feel lonely or isolated due to the necessary public health emphasis on social distancing. They will look to the networks they know and love for comfort and friendship. Social good organizations are in a unique position to bolster their built-in networks during this time. People think […]
How Artificial Intelligence is Transforming Nonprofits
When you think of nonprofits, you don’t always associate them with “high-tech.” But that might be changing soon. With artificial intelligence becoming a major part of private businesses, nonprofits have also started using AI for automating the procedures and tasks. This has helped to save employee’s time and the valuable investment of the organization. AI, which uses […]
8 Social Media Mistakes Your Nonprofit Should Avoid
Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]