4 Tips to Boost Matching Gift Revenue for Nonprofits

Eighty-four percent of donors are more likely to give if their gift will be matched, and one in three say they’d make a larger gift if they knew it would be matched. Matching campaigns are a great way to motivate your supporters. By knowing their donation will be doubled, supporters can feel like they’re making an even […]

7 Ways to Improve Your Nonprofit’s Social Media in 1 Hour or Less

Social media is always changing. There’s always a new trend or platform to learn or track, and it’s not always easy to keep up. While there are no shortcuts to sustained social media success, there are a few low-hanging fruit tips that you can implement quickly and effectively to ensure you’re covering your bases. Here […]

How COVID-19 Has Changed Social Media Trends

Prior to the COVID-19 pandemic, nonprofits had a fairly reliable formula for determining the best times, days, and ways to market on social media. However, with more people working remotely and looking for virtual connections, there’s a need for a more fluid social media marketing strategy. COVID-19 has taught us several marketing lessons, such as taking […]

8 GivingTuesday Email Examples that Inspire and Convert

It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]

How to Use Instagram Reels to Engage Your Nonprofit Supporters

In early August, Instagram launched a new feature called Instagram Reels. It has been described as the company’s response to TikTok, a popular app that allows users to make 15 to 60 second videos using creative editing and audio tools. In this post, we’ll give you a quick crash course that covers: What exactly Instagram Reels […]

3 Major Reasons to Host a Peer-to-Peer Fundraiser

Peer-to-peer fundraising (also known as social, P2P, or DIY fundraising) is an effective way to raise money for any cause. With this type of campaign, you enlist dedicated supporters to fundraise on your behalf. Typically, you equip each participant with a custom-built personal fundraising page, which they then share with their family and friends. The ultimate goal […]

How to Build Trust Through Social Media

It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]

The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This […]

How to do social media marketing during the pandemic

With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even […]

Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond

In-person peer-to-peer (P2P) events have been one of the types of P2P campaigns most affected by the COVID-19 pandemic. The in-person to virtual paradigm of the Spring was very reactive in nature, propelled by uncertainty and fear. Moving into Fall 2020 and Spring 2021, we now understand more about the necessary precautions, such as the importance of […]