Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]
nonprofit storytelling
A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual storytelling. You can use a […]
3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]
6 Steps to Get the Press to Tell Your Story
Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to […]
Storytelling Ethics 101: Protecting Anonymity
As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]
6 Storytelling Secrets for Nonprofit Professionals
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: Secret #1 – Know your […]
Nonprofit Blogging Tips and Why You Need to Blog
Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]
