How to Engage Young Generations in the Age of COVID-19

During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]

Inspiring Calls to Action from Top Non-Profits

For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]

A Nonprofit Guide to DIY Fundraising

The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current […]

Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]

Nonprofit Marketing: Reinforce your Messaging Strategy

As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]

people at nonprofit celebrating success with high fives

4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]

This image depicts 3 hearts on a tic tac toe game, representing the three annual giving strategies for nonprofits explained in the article

3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]

This image portrays a notebook on a desk and represents the importance for nonprofits of starting the year with a good note with fundraising

Start on a Good Note With Fundraising in 2019

We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive […]

This image shows gifts bags representing the importance of marketing for matching gift fundraising

3 Matching Gift Fundraising Tips for Savvy Nonprofits

If your organization doesn’t have a matching gifts fundraising strategy, you’re missing out on easy money. In fact, through matching gift programs specifically, you can double your fundraising power with little-to-no extra effort. Here are my top three tips on how you can maximize your matching gift program: Promote matching gifts during magic moments. Promote matching gifts year-round. […]