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The Best Non-Profit Intel

8 Nonprofit Website Best Practices (Plus Examples)

Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]

10 Ideas for Activity-Based Fundraising in 2022

No matter who you are in the nonprofit and fundraising world, your constituents are no longer all in one place. The people who support you are quite literally all over the world today. Your supporters are leading lives in the world of digital transformation that make getting and keeping their attention increasingly difficult. If you’re looking […]

6 Steps to Get the Press to Tell Your Story

Almost all media now feature feel-good stories about people and organizations that do good.  Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to […]

#GivingTuesday – What Nonprofits Need to Know

When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]

What COVID-19 Has Taught Us About Marketing

The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]

5 Building Blocks of Strong Nonprofit Brands

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]

How to Engage Young Generations in the Age of COVID-19

During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]

Inspiring Calls to Action from Top Non-Profits

For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]

A Nonprofit Guide to DIY Fundraising

The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current […]

Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]

Nonprofit Marketing: Reinforce your Messaging Strategy

As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]

4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]