5 Simple Best Practices to Increase Online Donations

Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]

Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]

7 Ways to Upgrade Your Nonprofit Donation Page [INFOGRAPHIC]

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media, or your blog, your nonprofit donation page needs to be banging all 8 cylinders. Or at least 7. Elevation recently published this snazzy infographic running down 7 ways to […]

This image shows a website being designed and relates to the importance of good website design for nonprofits

6 Must-Haves for Your Nonprofit Website

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]

nonprofit website

5 Basic Must-Haves for Every Nonprofit Website

As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the following five basic elements. 1. Streamlined Donation Page While website visitors may end […]

Relevance: The Key to Conversions

I participated in a conference this week (a big thank you to our friends at Blackbaud) and while each of the presenters got up and spoke to their specific area of expertise (design, email, website strategy, marketing automation, or technology) there was a resonating theme that jumped out (well for me anyway) and that was […]