According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]
retention strategies
4 Strategies to Retain Your #GivingTuesday Donors
Look at you, rockstar! Nailing #GivingTuesday like a boss. Smiling from ear to ear. Radiating a post-gift glow. Blushing over all those new donors. I hope your #GivingTuesday exceeded your every expectation whether you doubled your fundraising goals or tried something completely and out of the box this year. And if you sat this year out, […]