Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
Last year, C ( Group teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Canadian talent across the country. Past nominees include The Stills, […]
This post appeared on Mashable, though it was originally published on the American Express OPEN Forum. It has been repurposed here for the CRESCENT community. What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it. Earlier this […]
Twitter is a young communication tool, and we’re still culturally negotiating the rules for online etiquette. If you’re using Twitter for business, follow these simple rules to guide your brand towards Twitter success.