TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to […]
social media trends
How COVID-19 Has Changed Social Media Trends
Prior to the COVID-19 pandemic, nonprofits had a fairly reliable formula for determining the best times, days, and ways to market on social media. However, with more people working remotely and looking for virtual connections, there’s a need for a more fluid social media marketing strategy. COVID-19 has taught us several marketing lessons, such as taking […]
82 Fundraising and Social Media Stats for Nonprofits
Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. […]
How to Boost Your Instagram Marketing
With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world. The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are taking full advantage of the […]