After a tough year, nonprofits could find solid ground by investing in technology to help drive donations and better target services. The pandemic and its ensuing economic effects have put a lot of nonprofits in precarious positions. This year has seen its fair share of challenges, and at least one study from over the summer found that […]
social media
How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!
As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three categories: Education Entertainment Empowerment Here’s How: Education […]
7 Ways to Improve Your Nonprofit’s Social Media in 1 Hour or Less
Social media is always changing. There’s always a new trend or platform to learn or track, and it’s not always easy to keep up. While there are no shortcuts to sustained social media success, there are a few low-hanging fruit tips that you can implement quickly and effectively to ensure you’re covering your bases. Here […]
#GivingTuesday – What Nonprofits Need to Know
When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]
How to Use Instagram Reels to Engage Your Nonprofit Supporters
In early August, Instagram launched a new feature called Instagram Reels. It has been described as the company’s response to TikTok, a popular app that allows users to make 15 to 60 second videos using creative editing and audio tools. In this post, we’ll give you a quick crash course that covers: What exactly Instagram Reels […]
How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020, there are 3.8 billion social media users worldwide. The […]
How to Drive User-Generated Content for Your Nonprofit
Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves […]
How to Engage Young Generations in the Age of COVID-19
During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]
How to Make your Social Media Accessible for All
A website must be accessible for users of all abilities, everyone knows that, right? By making your website inclusive and accessible, you are giving all your visitors the same opportunities to go through your content, no matter their ability. So, why not making your content accessible on social media as well? Eliminating obstacles for people […]
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are […]
8 Social Media Mistakes Your Nonprofit Should Avoid
Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]