first time donors phone call

Which First-Time Donors Should You Make Thank You Phone Calls To?

The short answer is all of them. But that’s not always possible, especially if you have a high gift volume. Few doubt the power of thank you phone calls. McConkey International UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. Penelope […]

nonprofit finance

Three Roles of the Nonprofit CFO that Lead to Mission Success

Over the years, my experience in a variety of financial leadership roles has led me to the following hypothesis: nonprofit finance is critical to mission success. Whether determining how financial resources are spent or raised, clarifying organizational priorities, or building leadership—in many ways, finance determines mission success and impact. Completing the Circle With mission success […]

spring fundraising

Your Spring Fundraiser Checklist

Spring fundraising season is upon us and the pressure is on for nonprofits to hit their goals at upcoming galas or events. Here’s a quick checklist to make sure your nonprofit is ready: Set expectations Leading up to your gala or big fundraising event, give attendees a sense of the flow of the evening, including […]

love nonprofit supporters

5 Ways to Make People Love Your Cause

What if I asked you to sell me a pen, how would you respond? Will you tell me about the pen? Would you tell me that each tip was hand polished to perfection for a smoother writing experience? Would you tell me about the millions around the world who use it as their go-to writing […]

nonprofit costs

3 Easy Ways to Cut Nonprofit Costs

Your nonprofit likely has an idealistic mission statement—one that doesn’t mention anything about overhead costs. And while finding ways to lower your nonprofit costs may not inspire the kind of enthusiasm your purpose does, every dollar you save contributes to those you serve. There’s nothing wrong with spending money on overhead—au contraire. But, at the end […]

nonprofit fundraising emails

11 Fundraising Emails Best Practices to Drive High Response Rates

Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice. First, you need to get your recipients to open the email and then you need to get them to respond to your message. Do it right, and […]

nonprofit editorial communications

4 Editorial Best Practices your Nonprofit Should Adopt

Nonprofits that use editorial best practices are much more likely to produce effective communications, we know that from years of research, including the 2018 Nonprofit Communications Trends Report by Nonprofit Marketing Guide. Effective communications mean more program participants, more donors, more volunteers, more awareness, and more overall engagement and understanding of your work. If you […]

fundraising trends

2018 Fundraising Trends: 5 Shifts That Will Impact Your Fundraising

  As fundraisers, we have our work cut out for us. While outsiders may think all we do is mix and mingle with our major donors, in reality, fundraising is about building relationships, analyzing data, creating strategies, understanding what’s going on in the world, and adapting to the philanthropic needs of our donor base. When […]

online giving conversion

Four Ways to Increase Online Giving Conversions

Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per […]

fundraising appeal letter

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations writing fundraising appeal letters, but […]

thank donors

Top 10 Ways to Say ‘Thank You!’ to Donors

As you develop your annual strategic donor acknowledgment plan, adopt a gratitude culture that seeks every opportunity to say thank you. This establishes trust and invites folks to continue on the journey with you. The following are the best ways to do it! 1. Mail The gold standard, and what people expect, is a prompt and […]

giving nonprofit donors

How to Make Giving Easy for Your Donors

For years, consumers have been buying products online through the experience provided by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. These days it’s all about convenience. And though frictionless markets have existed for […]