In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day. In fact, telling […]
Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition
How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
What to Consider When Picking Your Next Fundraising Event Theme
Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also be overwhelming if you don’t […]
2 Social Media Metrics Your Nonprofit Should Be Tracking
There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can […]
How To Build Relationships With A Storytelling Welcome Email Series
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to […]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case […]
Beginner Tips For Nonprofits Looking To Make The Most Of Their Social Media Presence
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive traffic to your website Generate brand […]
Tips for Peer-to-Peer Fundraisers
The top three things to do after making a fundraising page Start by making a donation to your own fundraising page. Other people are more likely to donate to your page when they see that someone has already contributed. Donating some of your own money also demonstrates to potential supporters that you are serious about helping […]
Personal Nonprofit Branding: What’s Your Nonprofit’s Superpower?
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is a well tried and fun […]
How to Source the Right Donation Match Partner for Your Nonprofit
Donation matching is a powerful way to inspire your supporters to give. While many nonprofits think of donation matching as a year-end effort or something for which you need a major corporate sponsor, sourcing the right matching partner can happen year-round and leverage a variety of partners. In this post, we’ll walk you through the different […]
12 Tips for writing engaging social media captions
Writing social media captions can be a bummer sometimes, especially for nonprofits. You want to engage your audience and get them to show their support by liking, sharing, or starting conversations but, with all the options on their news feed, how do you get them to stop scrolling and read your caption? We’ve got you […]
6 Summer Fundraiser Ideas for 2021
Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser […]
