For nonprofits, generosity doesn’t follow a single calendar moment. While year-end giving remains significant, with billions raised on GivingTuesday alone, today’s fundraising reality is continuous, fast-moving, and increasingly complex. Donors are engaging across channels and throughout the year, and organizations must be ready to meet them wherever and whenever inspiration strikes. Yet 2026 arrives with both opportunity […]

Your website is often the first place someone encounters your nonprofit. And whether we like it or not, people make quick judgments. A well-maintained website signals that your organization is active, credible, and paying attention. It shows supporters that you steward resources carefully. It helps search engines recognize that your content is current. Most importantly, […]

When designing a donation page, the layout and functionality can make or break a donation experience. One of the most-debated topics in donation page design is whether to use a single-step form or a multi-step form. Both approaches have their advantages, but understanding how to optimize each can significantly affect conversion rates and donor retention. […]

Nonprofit leaders are surrounded by data. Dashboards track participation. Grant reports document outputs. Surveys collect feedback. Logic models map activities to outcomes. Metrics are reviewed, reported, and archived. And yet many leaders quietly ask the same question: Are we actually using this data to make better decisions? For many organizations, data collection has become routine—but […]

The future of nonprofit success is not determined by the tools an organization buys. It is determined by the humans it trusts to lead, as human and relational leadership become the most constrained and therefore valuable resource in an accelerating technological world. For the last decade, the nonprofit sector has been told a consistent story […]

Many nonprofits have turned to digital-only strategies during the past few years, leaving behind traditional methods such as direct mail. Contrary to popular belief, direct mail remains an effective tool for donor marketing, and when paired with a multichannel strategy, direct mail becomes even more powerful. Many donors respond well to the personal touch and physical […]

In today’s digital-first world, nonprofits have a plethora of tools to identify prospects and engage their supporters. While much attention is given to website traffic and social media analytics, one powerful strategy is often overlooked: tracking website logins. By capturing data each time a visitor signs in, nonprofits can unlock a wealth of information—fueling smarter […]

For many nonprofit organizations, the holy grail of fundraising is sustainable, recurring revenue. While one-time donations from galas and end-of-year appeals provide vital injections of cash, it is the steady drip of monthly giving that allows an organization to plan for the future with confidence. Among the various methods of recurring giving, one stands out for […]

As your nonprofit prepares for the year-end giving season, now is the time to shore up donations. With 85% of nonprofits expecting to see increased service demands, maintaining support and reeling back in lapsed donors is essential.  Donors lapse for all sorts of reasons, and many supporters are only interested in making a single gift. However, nonprofits […]

The donation process requires donors to fill out forms, which, by definition, are standardized pages to collect information. Unfortunately, that level of standardization can make the process feel tedious, bland, and unremarkable. You want donors to feel a connection with your organization, which means that traditionally standardized donation forms work against your goals.   What if […]

When financial discussions happen in the nonprofit world, the focus is usually on revenue generation or the common problem of “limited resources.” In one survey of nonprofit leaders, more than half of respondents cited their organizations’ financial health (and specifically the ability to bring in enough revenue) as their biggest concern going into 2025. But while […]