Many nonprofits have turned to digital-only strategies during the past few years, leaving behind traditional methods such as direct mail. Contrary to popular belief, direct mail remains an effective tool for donor marketing, and when paired with a multichannel strategy, direct mail becomes even more powerful. Many donors respond well to the personal touch and physical […]

In today’s digital-first world, nonprofits have a plethora of tools to identify prospects and engage their supporters. While much attention is given to website traffic and social media analytics, one powerful strategy is often overlooked: tracking website logins. By capturing data each time a visitor signs in, nonprofits can unlock a wealth of information—fueling smarter […]

For many nonprofit organizations, the holy grail of fundraising is sustainable, recurring revenue. While one-time donations from galas and end-of-year appeals provide vital injections of cash, it is the steady drip of monthly giving that allows an organization to plan for the future with confidence. Among the various methods of recurring giving, one stands out for […]

As your nonprofit prepares for the year-end giving season, now is the time to shore up donations. With 85% of nonprofits expecting to see increased service demands, maintaining support and reeling back in lapsed donors is essential.  Donors lapse for all sorts of reasons, and many supporters are only interested in making a single gift. However, nonprofits […]

The donation process requires donors to fill out forms, which, by definition, are standardized pages to collect information. Unfortunately, that level of standardization can make the process feel tedious, bland, and unremarkable. You want donors to feel a connection with your organization, which means that traditionally standardized donation forms work against your goals.   What if […]

When financial discussions happen in the nonprofit world, the focus is usually on revenue generation or the common problem of “limited resources.” In one survey of nonprofit leaders, more than half of respondents cited their organizations’ financial health (and specifically the ability to bring in enough revenue) as their biggest concern going into 2025. But while […]

Planning events is one of the most exciting and challenging parts of nonprofit work. Whether it’s a fundraising gala, a community outreach effort, or a volunteer celebration, each one offers a chance to connect people with your mission and strengthen your impact.  However, behind every successful event are lessons learned through experience, problem-solving, and reflection. […]

Today’s market is more competitive than ever. Companies and organizations claim to have meaningful missions, but only a few truly follow through. A strong mission serves as the foundation for trust, engagement, and long-term success. The Organizations Case for a Clear Mission Having a well-defined mission goes beyond values, it drives smart strategy. A 2020 […]

Be real, but believe. To remain an optimist as a fundraiser, you must be real especially about the challenges of philanthropy today: Many board members and organizational leaders are unaware of these megatrends. They expect more money to be raised this year than last year, sometimes much more. When fundraising totals fall short of expectation, […]

How one nonprofit learned to incorporate AI tools, without losing their human-centric focus. When AI started upending the way people do work, as a global nonprofit, our team at Global School Leaders was skeptical. While we want to do our work well and efficiently, we care about doing work in a human-centered way, valuing deeply the unique […]

If you’ve worked in the nonprofit sector for some time, you likely know that effective donor management is essential to your organization’s success. When you carefully track donor relationships and use data to choose your next steps for cultivating each individual supporter, you can make more successful fundraising asks that yield the revenue you need to fund […]