Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing […]
Clutch Recognizes C(GROUP as Top Canadian Design Agency!
Graphic design can make any business stand out from its competitors. It’s more than just being a visually-stimulating way to catch attention, it can also tell the story of your company — letting your brand speak for itself. Effective graphic design can do wonders for your marketing efforts and messaging. C(GROUP is a design agency […]
Does Budget Matter for Great Nonprofit Videos?
Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]
A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual storytelling. You can use a […]
3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]
6 Steps to Get the Press to Tell Your Story
Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to […]
How to Start and Manage Your Nonprofit Email Marketing Calendar
The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]
2021 Cause Awareness & Giving Day Calendar for Nonprofits
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — #DataPrivacyDay […]
10 Nonprofit Sector Trends for 2021
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m excited to see the nonprofit world kick things up a notch in […]
5 Creative Examples of Corporate Sponsorships
Between the COVID-19 pandemic and the critical social justice movement, businesses and nonprofits alike have looked for ways to deepen their impact in the world. The year 2020 has highlighted the value of for-profit and nonprofit partnerships, and it’s a trend we expect to continue into 2021. As donations waned for some nonprofits during the economic […]
4 Nonprofit Tech Trends to Watch in 2021
After a tough year, nonprofits could find solid ground by investing in technology to help drive donations and better target services. The pandemic and its ensuing economic effects have put a lot of nonprofits in precarious positions. This year has seen its fair share of challenges, and at least one study from over the summer found that […]
Storytelling Ethics 101: Protecting Anonymity
As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]
