As we round the corner to year-end, nonprofits everywhere are gearing up for the big day: GivingTuesday. It’s the ultimate rush—your team’s prepped, your plan’s solid, and now the question is, who’s going to step up to make it a success? The right donors can make all the difference, but finding them—that’s where your challenge […]
11 Ways to Use Social Media to Boost Event Engagement
Social media is an essential tool for nonprofits that want to maximize engagement and participation at their events. Whether you’re hosting a fundraising gala or a community workshop, leveraging social media can help you build excitement, connect with your audience, and inspire more active participation. In this guide, we’ll walk through practical social media tactics your […]
4 Tips to Build an Annual Nonprofit Fundraising Calendar
Planning your nonprofit’s fundraising initiatives each year involves managing many moving parts. From diversifying your revenue streams for increased financial stability to keeping donors at all levels engaged in supporting your mission, your team needs to take multiple variables into account to achieve your funding goals. The best way to keep all of your campaign information organized […]
Nonprofit Ideas for World Kindness Day 2024
Are you familiar with World Kindness Day? It’s a global movement happening on November 13 that encourages everyone to spread kindness and make the world a little brighter. This day celebrates simple acts that can make a big difference, from helping a neighbour to supporting causes we care about. For nonprofits, World Kindness Day offers […]
12 Ways to Participate in Giving Tuesday
Mark your calendars for December 3rd. It’s Giving Tuesday! Giving Tuesday started in 2012 as a simple idea to encourage people to do good and it has grown into a generosity movement, inspiring millions of people every year to give back, collaborate, and spread kindness. Coming right after Black Friday and Cyber Monday, Giving Tuesday […]
How to Retain Your Nonprofit’s Major Donors: 4 Strategies
It’s a well-known fact that major donors play a significant role in driving nonprofit missions forward. 88% of fundraising revenue comes from 12% of donors, meaning a small percentage of dedicated major donors are likely responsible for the majority of your nonprofit’s funding. These donors play a critical role in sustaining your organization’s purpose and allowing your […]
How to Adjust Your Year-End Fundraising Strategy for Success
Year-end is the pinnacle of most organizations’ fundraising strategies. Donations come rolling in due to the joyous spirit and gratitude of the holiday season—and, of course, the annual December 31st deadline for tax-deductible donations. The end of the year is so vital to fundraising that many nonprofits plan their year-end initiatives months in advance, sometimes […]
19 Tips To Recruit New Members For Your Nonprofit
Nonprofit membership models are all around us. Culture, arts, and environmental organizations live and breathe memberships. Advocacy and professional associations thrive on them. Lots of household nonprofit brands, like the AARP, ACLU, Girl Scouts, Human Rights Campaign, and the YMCA, use a membership model. What is a membership model? A membership is a type of […]
Implementing Proper Donor Segmentation: 5 Nonprofit Tips
Did you know that segmentation can increase your campaign’s donation revenue by up to 760%? Besides providing donors with more personalized communications, segmentation can have a significant positive impact on your fundraising results. When donors feel you’re invested in them as individuals, they’re more likely to contribute. To effectively group your donors and send them relevant […]
4 Strategies for Increasing Your In-Kind Donations
As a nonprofit professional, you know all about maximizing revenue for your organization. From acquiring recurring gifts to connecting with major donors to soliciting small business sponsorships, you’ve done it all. However, financial gifts aren’t the only donations helpful for your organization — in-kind gifts are another avenue for your audience to directly support your work. […]
Nonprofit Marketing Analytics: Which Metrics to Watch and Why
It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonprofit advertising strategy are successful and what needs to be […]
HOW TO SET REALISTIC TARGETS FOR YOUR AWARENESS CAMPAIGN
If your nonprofit is looking for a way to get the word out about your cause and grow your community of loyal supporters, look no further than an awareness campaign. Also known as an advocacy campaign, an awareness campaign is aimed primarily at increasing public visibility of your cause. This usually means that your nonprofit is […]