Creating a nonprofit business plan is an important step for any organization whether you’re about to launch or are well established in your community. A nonprofit business plan is slightly different to the commercial sector. It’s a strategic plan that outlines the key elements of your organization, including: Why bother if you’re already established? Regularly outlining the […]
How to Demonstrate Volunteer Appreciation as a Nonprofit: 19 Ideas
Volunteers are the backbone of nonprofits’ long-term health and sustainability. Without them, organizations likely wouldn’t be able to accomplish their fundraising goals. Learning how to source and retain consistent volunteers is essential to the success of your nonprofit. Frequently showing appreciation for these loyal supporters keeps them engaged and gives them purpose. Fortunately, you can show appreciation for your incredible volunteers without spending […]
Increase Charitable Donations With These 6 Words
The actions and trends that drive nonprofit donations are always changing. In this post, we’ll cover six magic words that can help increase donations, why these words work, and how to incorporate them into your nonprofit marketing, direct appeals, website, and donation form. Picture this: you walk into a five-star hotel, step off the plush carpet, and lay […]
Diversify Your Fundraising Strategy to Grow Support in 2023
As we head into the new year, your nonprofit organization is likely prioritizing your top fundraising strategies. While the social impact sector is continuously adapting to the current economic climate, what might be different about 2023? Let’s discuss some opportunities this year brings to update your strategy for growing support. Increase your reach by diversifying […]
The Best Giving Tuesday Email Subject Lines Of 2022
Was your inbox flooded with emails this Giving Tuesday? Mine too. Do you remember the ones that stood out? The ones that intrigued you enough to click on them? If your emails didn’t get opened there’s one thing to blame: your subject line. A bad subject line will tank your fundraising appeal. Even the greatest appeal […]
A New Website for the COO That Prioritizes Ease-of-Use for Visitors and Administrators
The College of Optometrists of Ontario’s (COO) newly redesigned website demonstrates how websites that are responsive to the diverse needs of their visitors prove the best user experiences. The website redesign’s key objectives were outlined to be: C(Group completed a series of planning activities to outline the functionalities needed to meet the needs of the […]
Promote events with digital marketing: Email campaigns 101
When hosting an event, both business and mission-driven organizations need to focus on promotion to ensure they maximize their investment. For nonprofits, marketing is key to getting the donations they need to earn revenue and further their mission. Nonprofits rely heavily on email marketing to promote their events, fundraisers, and volunteer opportunities. And with nonprofits […]
Digital-First Annual & Impact Reports
About 20 years ago C(GROUP developed one of the first annual reports for a Fortune 100 company (SunLife Financial) that was in a true digital format – developing a micro-site with website style navigation and animation, rather than just a PDF. Its success led them to doing the same for the likes of Scotiabank and […]
Donor Retention Strategies: Get Donors to Give Again
It’s the age-old question asked by development professionals everywhere. “How do we retain our existing donors?” The confusion persists because frankly, nonprofits still struggle to keep donor retention rates high year after year. At a quick, current glance, some accounts found the percentage of donors who gave in the first quarter of 2021 and then […]
Why Your Nonprofit Needs a Social Media Strategy
Social media represents an amazing opportunity for nonprofit organizations to expand their reach, increase brand awareness, build trust, and connect with supporters online. You can even find new donors, start fundraising challenges, recruit volunteers, promote events, and more! Nowadays, many nonprofits have social media presence and post regularly, but few have an actionable strategy in […]
10 Ways To Take Care Of Yourself During The Year-End Giving Season
Now that the year-end giving season is well underway, you’re probably feeling even more pressure to hit your goals and raise more funds than ever. You might be working more hours than usual and trying to meet additional expectations. If you’re struggling to stay on top of everything without burning out, I can see why. Below I’ll share ten […]
8 Nonprofit Website Best Practices (Plus Examples)
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
