Mark your calendars for December 3rd. It’s Giving Tuesday! Giving Tuesday started in 2012 as a simple idea to encourage people to do good and it has grown into a generosity movement, inspiring millions of people every year to give back, collaborate, and spread kindness. Coming right after Black Friday and Cyber Monday, Giving Tuesday […]
How to Retain Your Nonprofit’s Major Donors: 4 Strategies
It’s a well-known fact that major donors play a significant role in driving nonprofit missions forward. 88% of fundraising revenue comes from 12% of donors, meaning a small percentage of dedicated major donors are likely responsible for the majority of your nonprofit’s funding. These donors play a critical role in sustaining your organization’s purpose and allowing your […]
How to Adjust Your Year-End Fundraising Strategy for Success
Year-end is the pinnacle of most organizations’ fundraising strategies. Donations come rolling in due to the joyous spirit and gratitude of the holiday season—and, of course, the annual December 31st deadline for tax-deductible donations. The end of the year is so vital to fundraising that many nonprofits plan their year-end initiatives months in advance, sometimes […]
19 Tips To Recruit New Members For Your Nonprofit
Nonprofit membership models are all around us. Culture, arts, and environmental organizations live and breathe memberships. Advocacy and professional associations thrive on them. Lots of household nonprofit brands, like the AARP, ACLU, Girl Scouts, Human Rights Campaign, and the YMCA, use a membership model. What is a membership model? A membership is a type of […]
Implementing Proper Donor Segmentation: 5 Nonprofit Tips
Did you know that segmentation can increase your campaign’s donation revenue by up to 760%? Besides providing donors with more personalized communications, segmentation can have a significant positive impact on your fundraising results. When donors feel you’re invested in them as individuals, they’re more likely to contribute. To effectively group your donors and send them relevant […]
4 Strategies for Increasing Your In-Kind Donations
As a nonprofit professional, you know all about maximizing revenue for your organization. From acquiring recurring gifts to connecting with major donors to soliciting small business sponsorships, you’ve done it all. However, financial gifts aren’t the only donations helpful for your organization — in-kind gifts are another avenue for your audience to directly support your work. […]
Nonprofit Marketing Analytics: Which Metrics to Watch and Why
It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonprofit advertising strategy are successful and what needs to be […]
HOW TO SET REALISTIC TARGETS FOR YOUR AWARENESS CAMPAIGN
If your nonprofit is looking for a way to get the word out about your cause and grow your community of loyal supporters, look no further than an awareness campaign. Also known as an advocacy campaign, an awareness campaign is aimed primarily at increasing public visibility of your cause. This usually means that your nonprofit is […]
8 Common Donation Page Mistakes (and Simple Solutions!)
Donors appreciate the convenience of making online contributions, and this trend shows no signs of slowing down. According to the Blackbaud Institute, online giving saw an increase of 8% in 2022 and 12% in 2023. To participate more fully in online giving, your website is your most crucial asset. And your website’s most important asset is […]
Donor Appreciation: Strategies to Show Gratitude in Fundraising
Fundraising is challenging… you know that well. Asking people to donate to your cause when they have many other options and ways to use that money is a big deal. The fact that your donors choose to support your work is truly remarkable and shows that they really care about your mission. So, shouldn’t you, […]
Nonprofit Branding Strategy – 5 Keys to Succeed
The term “branding,” is often associated with for-profit businesses, but it is equally important for nonprofits. Despite their different purposes, nonprofits can apply many of the same brand strategies as for-profits to build and strengthen relationships with constituents and reach a wider audience. At C(, we understand that your nonprofit brand is more than just […]
A Google Goldmine: How to Leverage SEO and Google Ad Grants
Much like their for-profit counterparts, nonprofits need to stay on top of new marketing trends so that they can activate new supporters for their cause. However, if you’re like other nonprofit marketers, you know that one of the biggest pain points you face is your budget. What if there were marketing strategies that could expose your organization to […]