Environment design provides an opportunity for non-profits to engage their audiences in a very physical way. It contributes to inspire and energize your employees and volunteers, add clarity to your brand, and ultimately fulfill your mission. Your environments should communicate what you stand for and reinforce your key brand messages. C(GROUP worked with the Toronto Lawyers […]
7 Simple Strategies to Create a Very Merry Year End
“To everything, there is a season and a time to every purpose under the heaven. . . .” A time . . . . To go back-to-school. To watch Football. A time . . . For warm Sweaters and crackling fires. For everything Pumpkin Spice. A time . . . To put the finishing touches on […]
Tips and Tricks for Corporate Partnerships on Giving Tuesday
Are you bringing corporate partnerships into your Giving Tuesday strategy this year? We’re breaking down our favorite tips and tricks to help on one of the most important days of the year for nonprofit fundraisers. While many nonprofits see Giving Tuesday as a significant donor engagement opportunity, the power of corporate sponsorships is often overlooked. In fact, research shows […]
Roundup: The Best Year-End Fundraising Advice From Nonprofit Consultants
Your busiest giving season is right around the corner. Are you prepared? In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. Use these best practices to get a jumpstart on your year-end planning. 1. What is the biggest mistake you see nonprofits make at end of year? […]
Giving Tuesday 2022: When Is It & What to Expect
As Giving Tuesday 2022 rounds the corner, savvy nonprofits are hitting the ground running in preparation for one of the biggest giving days of the year. Organizations need to ensure their strategies align with the latest donor and consumer behavior trends—especially in today’s evolving social and fundraising landscape—in order to maximize their slice of this multi-billion dollar […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
16 Creative Ways to Thank Donors
It goes without saying that donors play the biggest role in your nonprofit’s success and sustainability. But do your donors understand how much you appreciate them? Don’t just assume they do—make sure they hear it from you directly. It takes intentional planning to thank your supporters in a way that resonates. Follow this comprehensive guide […]
4 Ideas to Reach More Donors Through Their Communities
Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
Summer Fundraising To-Dos
There’s a lot to do this summer to successfully fundraise year-round There’s nothing better than taking a step back and a slow breath during the summer months. But, there’s also nothing worse than having year-end giving preparations creep up on you. Don’t let the seasonality of fundraising steal your summer fun! Focus on a short […]
5 Volunteer Retention Challenges and How to Overcome Them
Volunteer retention is crucial for nonprofits and other organizations that rely on volunteer support. It’s much more cost-effective to retain your current volunteers rather than constantly spend your marketing dollars on recruiting new supporters. Plus, your current volunteers have already gone through training and onboarding, meaning they provide a lot of value to your organization. However, if […]
5 Ways to Make the Most of the Summer Slump at Your Nonprofit
Summer is historically a slower season for fundraising, but it offers nonprofits a unique opportunity to focus on the activities they weren’t able to prioritize during busier times of the year. Below are five important activities that can impact your progress towards your organizational goals. Work these into your summer plan to make the most […]
THE ROLE OF BRAND IN THE NONPROFIT SECTOR
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. Nonprofit brands are visible everywhere. Amnesty International, Habitat for Humanity, and World Wildlife Fund are some of […]
