Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser […]
7 Email Marketing Myths That Are Hurting Your Fundraising Efforts
Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in […]
Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to […]
3 Ways to Pitch a Nonprofit Corporate Partnership for Giving Tuesday
Finding the right corporate partner for your Giving Tuesday campaign requires research, preparation, and persistence. Nonprofits raised more than $2.47 billion in the U.S. alone on Giving Tuesday in 2020, which was a 25% year-over-year increase. As the largest fundraising day of the year only continues to grow, now is the time for your organization to begin […]
Strategic Communication: External Nonprofit Communication
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases […]
Nonprofit Strategic Communication: Internal Branding and Messaging
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, get together with your board and staff and get […]
How to Build Trust Online as a Nonprofit
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in […]
6 Ways to Keep Corporate Partners Engaged During COVID-19
The coronavirus pandemic has brought the power of corporate partnerships with nonprofits front and center. Businesses are able to help nonprofits fill financial gaps when donations have waned, and nonprofits have helped businesses find ways to actively support their communities during the public health crisis. With 86% of consumers wanting to see brands serve as “safety nets” during COVID-19, […]
Leveraging the Impact of Your Stories: How-To Help Your Nonprofit Success Stories Get Greater Reach
So you’ve done the hard work of obtaining a quality mission-story for your organization. You’ve identified the “character” or person you serve, the struggle they’ve faced, the goals they want to achieve, and how your organization helped create change for them. You’ve shared your nonprofit success stories and gotten a great response. Now what? Re-purpose […]
4 Ways to Support Your Nonprofit’s Outreach with Direct Mail
Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Expanding your outreach strategy to attract new donors (and keep the interest of current ones) […]
How to Effectively Manage a Remote Nonprofit Team
Much of organizational leadership is how you interface with people directly. So as remote work only continues to become more commonplace, business leaders have to adapt the way they manage their teams accordingly. Prior to the COVID-19 pandemic, remote work was already increasing by up to 400% in the global workforce since 2010. Nearly all workers (99%) view […]
Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message
As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are looking for, especially using techniques […]
