You’ve got donors, supporters, and potential supporters out in your community and beyond. If they’re talking about your nonprofit, you probably want to know what they’re saying, right? That’s great in theory, but how do you go about doing that? Do you have the time or resources to find out what people are saying? If […]
26 Instagram Tips for the Modern Nonprofit
If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling gold mine. Instagram, which continues to be a highly engaged community-building and social media platform, celebrates its 13th birthday in 2023. Learn how your nonprofit organization can capitalize on the sixth most-visited website in the world to engage donors in […]
LinkedIn for Nonprofits: 8 Strategies for Social Network Success
LinkedIn, like other social media platforms, has hundreds of millions of registered users. However, a large user base doesn’t guarantee engagement. A highly engaged audience, even if it’s smaller, is key to social media success. What makes LinkedIn valuable for your nonprofit is its active audience. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant […]
Tracking Social Media Engagements and Conversions for Your Nonprofit
Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across […]
15 Tips To Create An Effective 2023 Nonprofit Business Plan
Creating a nonprofit business plan is an important step for any organization whether you’re about to launch or are well established in your community. A nonprofit business plan is slightly different to the commercial sector. It’s a strategic plan that outlines the key elements of your organization, including: Why bother if you’re already established? Regularly outlining the […]
How to Demonstrate Volunteer Appreciation as a Nonprofit: 19 Ideas
Volunteers are the backbone of nonprofits’ long-term health and sustainability. Without them, organizations likely wouldn’t be able to accomplish their fundraising goals. Learning how to source and retain consistent volunteers is essential to the success of your nonprofit. Frequently showing appreciation for these loyal supporters keeps them engaged and gives them purpose. Fortunately, you can show appreciation for your incredible volunteers without spending […]
Increase Charitable Donations With These 6 Words
The actions and trends that drive nonprofit donations are always changing. In this post, we’ll cover six magic words that can help increase donations, why these words work, and how to incorporate them into your nonprofit marketing, direct appeals, website, and donation form. Picture this: you walk into a five-star hotel, step off the plush carpet, and lay […]
Diversify Your Fundraising Strategy to Grow Support in 2023
As we head into the new year, your nonprofit organization is likely prioritizing your top fundraising strategies. While the social impact sector is continuously adapting to the current economic climate, what might be different about 2023? Let’s discuss some opportunities this year brings to update your strategy for growing support. Increase your reach by diversifying […]
The Best Giving Tuesday Email Subject Lines Of 2022
Was your inbox flooded with emails this Giving Tuesday? Mine too. Do you remember the ones that stood out? The ones that intrigued you enough to click on them? If your emails didn’t get opened there’s one thing to blame: your subject line. A bad subject line will tank your fundraising appeal. Even the greatest appeal […]
A New Website for the COO That Prioritizes Ease-of-Use for Visitors and Administrators
The College of Optometrists of Ontario’s (COO) newly redesigned website demonstrates how websites that are responsive to the diverse needs of their visitors prove the best user experiences. The website redesign’s key objectives were outlined to be: C(Group completed a series of planning activities to outline the functionalities needed to meet the needs of the […]
Promote events with digital marketing: Email campaigns 101
When hosting an event, both business and mission-driven organizations need to focus on promotion to ensure they maximize their investment. For nonprofits, marketing is key to getting the donations they need to earn revenue and further their mission. Nonprofits rely heavily on email marketing to promote their events, fundraisers, and volunteer opportunities. And with nonprofits […]
Digital-First Annual & Impact Reports
About 20 years ago C(GROUP developed one of the first annual reports for a Fortune 100 company (SunLife Financial) that was in a true digital format – developing a micro-site with website style navigation and animation, rather than just a PDF. Its success led them to doing the same for the likes of Scotiabank and […]
