Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below I’ll break a good story […]
Countdown to GivingTuesday: 3 Tips for GivingTuesday Success
The last quarter of 2021 and GivingTuesday are sneaking up on so many of us this year. With all the shifting to a new normal—and yet another version of normal—planning tends to fall to the bottom of the priority list. We need to remember that having something planned for GivingTuesday is better than having nothing planned. The great thing is that your […]
Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year
Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. Loosely defined, it’s the final push to meet and exceed your organization’s financial objectives before the end of the year. This campaign is helped along by more than seasonal good cheer; it’s also the conclusion of the tax year (in the […]
12 Fall Fundraising Ideas Inspired by the Back-to-School Season
A change in season means new fundraising opportunities for your nonprofit. Spring, summer, winter, and fall each open the door to unique occasions and celebrations. Even football season comes with its own set of activities. Fall is an advantageous time for nonprofits because students are heading back to school. This provides a chance for your organization to rally supporters around your cause […]
Annual Report Microsite Design – 5 Stars Review on Clutch
Microsites can be an extremely useful tool in your marketing program as they are used for a specific task like promoting a campaign or showing your nonprofit’s impact on an online annual report. Microsites are primarily built to bring attention to a specific subject. Here are some of the benefits of building a microsite: More […]
4 Tips For Telling Nonprofit Stories About Difficult Subjects
In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day. In fact, telling […]
Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition
How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
What to Consider When Picking Your Next Fundraising Event Theme
Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also be overwhelming if you don’t […]
2 Social Media Metrics Your Nonprofit Should Be Tracking
There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can […]
How To Build Relationships With A Storytelling Welcome Email Series
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to […]
What is Information Architecture? The Un-Flashy Key to Nonprofit Website Success
Website design has changed a lot over the last decade, largely due to the vast availability of low-cost, templated designs that look quite stunning. While I applaud the designers of these templates for the beauty and even the adaptability of the templates to fit a variety of website types, I want to make a case […]
Beginner Tips For Nonprofits Looking To Make The Most Of Their Social Media Presence
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive traffic to your website Generate brand […]
