Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to […]
How to Start and Manage Your Nonprofit Email Marketing Calendar
The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]
2021 Cause Awareness & Giving Day Calendar for Nonprofits
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — #DataPrivacyDay […]
10 Nonprofit Sector Trends for 2021
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m excited to see the nonprofit world kick things up a notch in […]
5 Creative Examples of Corporate Sponsorships
Between the COVID-19 pandemic and the critical social justice movement, businesses and nonprofits alike have looked for ways to deepen their impact in the world. The year 2020 has highlighted the value of for-profit and nonprofit partnerships, and it’s a trend we expect to continue into 2021. As donations waned for some nonprofits during the economic […]
4 Nonprofit Tech Trends to Watch in 2021
After a tough year, nonprofits could find solid ground by investing in technology to help drive donations and better target services. The pandemic and its ensuing economic effects have put a lot of nonprofits in precarious positions. This year has seen its fair share of challenges, and at least one study from over the summer found that […]
Storytelling Ethics 101: Protecting Anonymity
As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]
4 Tips to Boost Matching Gift Revenue for Nonprofits
Eighty-four percent of donors are more likely to give if their gift will be matched, and one in three say they’d make a larger gift if they knew it would be matched. Matching campaigns are a great way to motivate your supporters. By knowing their donation will be doubled, supporters can feel like they’re making an even […]
How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!
As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three categories: Education Entertainment Empowerment Here’s How: Education […]
7 Ways to Improve Your Nonprofit’s Social Media in 1 Hour or Less
Social media is always changing. There’s always a new trend or platform to learn or track, and it’s not always easy to keep up. While there are no shortcuts to sustained social media success, there are a few low-hanging fruit tips that you can implement quickly and effectively to ensure you’re covering your bases. Here […]
#GivingTuesday – What Nonprofits Need to Know
When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]
How COVID-19 Has Changed Social Media Trends
Prior to the COVID-19 pandemic, nonprofits had a fairly reliable formula for determining the best times, days, and ways to market on social media. However, with more people working remotely and looking for virtual connections, there’s a need for a more fluid social media marketing strategy. COVID-19 has taught us several marketing lessons, such as taking […]