Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
Branding
Messaging to Build Your Nonprofit Brand
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]
The Secret to Building Nonprofit Brand Awareness
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful. For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a daunting challenge for many. So much so […]
More than a marketing plan
What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research, and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be […]
Nonprofit Ideas on a Budget
Lately, I’ve had the opportunity to sit in on a few seminars where the presenters made consorted efforts to discuss successful yet low-budget (or shall we say “cost efficient”) marketing/communications initiatives for non-profit causes, reinforcing that it is possible to do a lot with a little. At the bottom of this article, I’ve included screenshots and […]
The Value Question
I’d like to begin with some questions: In this world of instant transmission and easy access to information, are we engaging more, or are we more easily distracted? When I say “we,” I mean it in the grandest sense of the term: we as businesses and organizations, we as marketers and consumers, and we as […]
Applying your Brand Filters to your Nonprofit Social Media Strategies
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence. To recap, “brand filters” are a series of key words—no more than three or four— that describe the essence […]
5 signs you have a strong brand image
With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image. Here are a few benchmarks for assessing the strength of your brand position/image: 1) Common understanding (of your positioning): this boils down to how […]
Find More Money: Partnerships that “Pay”
You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]
Make Better Brand Decisions: 5 Guidelines for Brand Filters
How does your brand behave? What values influence or inform its actions? How do we make decisions that are “on brand”, and how do we communicate consistently?