When a nonprofit organization only emails supporters during big campaigns, they miss out on opportunities to build real connections, share their vision, and grow strong relationships. A good nonprofit communications plan keeps supporters in touch throughout the year, not only when asking for donations. This guide gives you a simple, step-by-step way to keep your […]
Communications Planning & Strategy
How to Make a Donor Profile in 5 Easy Steps
Donor profiles are not reserved only for large nonprofits with thousands of donors and prospects. In five easy steps, even small shops can make a donor profile that provides powerful insights using data from just a few donors. What Is a Donor Profile? A donor profile is a description of the type of person most […]
How to Create a Fundraising Toolkit for Event Volunteers
Volunteers are the heartbeat of your nonprofit’s events. They check people in with a welcoming smile, rally donors to give generously, and are fully bought into your mission. But here’s the challenge: many well-meaning volunteers show up for events like charity golf tournaments or galas with nothing but enthusiasm and maybe branded t-shirts. Simply put, they need […]
If Volunteers Were Yelp Reviewers: Would Your Nonprofit Get 5 Stars?
Imagine if volunteers could rate their experience at your nonprofit the same way they rate restaurants. Would they be raving fans—or leaving a one-star warning for others to stay away? 🔹 “Amazing mission, terrible service. Signed up to help, but no one told me what to do. Felt like a lost puppy. ⭐⭐”🔹 “Came for one shift, […]
You Threw a Great Event. Now What?
The lights are down. The chairs are stacked. Maybe you even have a few checks in hand.You pulled off a great event—and you should absolutely celebrate that.But here’s the real question: what happens next? A fundraising event isn’t the finish line—it’s the first spark.The real magic happens after the big night—when you turn excitement into engagement, […]
Top Member Recruiting Strategies for 2025 and Beyond
Your association’s success is only as strong as the members who support it. Without them, even the best ideas can fall flat. Consider how they directly impact your association: By continually recruiting new members, your association can maintain a healthy membership base, bring in more diverse perspectives, and inject fresh energy into your community. According […]
6 Effective Donor Retention Strategies for Small Nonprofits
It’s tempting for small nonprofits to focus heavily on donor acquisition. After all, the more donors who give, the more funds you get, and the larger your nonprofit becomes. However, this is only half of the story. The logic of acquiring more donors to grow your nonprofit holds only when you can keep that engagement […]
4 Strategies to Expand Your Nonprofit’s Donor Base
Your nonprofit’s mission and fundraising success are interdependent—one cannot exist without the other. Supporters donate because they believe in your mission, and you can only fulfill your mission using donors’ funds. That’s why a growing donor base is critical to your long-term success. Expanding your reach is about more than simply increasing revenue; it’s about strengthening […]
The Hidden Challenges Of Donor Retention—And How To Fix Them
Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse aren’t always obvious. While financial constraints are often blamed, our research found that many donors stop giving for reasons nonprofits can fix. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention—and the small but powerful changes that can make a difference. […]
Donor Retention Strategies: 3 Steps to Get Donors to Give Again
Nonprofit organizations thrive when connected to an active community of support. The strength of these communities lies in trust, satisfaction, and a shared sense of purpose. But how can nonprofits cultivate these key pillars? The answer lies in effective donor retention strategies. Donor retention focuses on keeping donors engaged year after year. By implementing effective tactics, you can transform a first-time donor into […]
Create A Fundraising Calendar That Inspires Donors Year-Round
Not having a plan is planning to fail; the same is true for your fundraising. A year-round fundraising calendar is a must to ensure that you’ve coordinated all your messages, asks, campaigns, events, and stewardship to optimize revenue and your sanity. It’s your roadmap to streamline and integrate your operations, stay organized and reach your goals. No […]
The Art of Storytelling in Fundraising: Captivating Donors
Think of your favorite movie or TV show. While you might not remember every character arc and plot point, you remember how that movie or show made you feel. The best forms of media elicit emotions: joy, sadness, anger, fear, anxiety, or a combination of them. Studies show that we’re more likely to remember emotional stimuli, in […]
