During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. […]
Communications Planning & Strategy
The Art Of Asking: 3 Tricks To Keep Donation Appeal Messaging Fresh
How many times can you ask the same supporters for help? Well the answer might come down to the specifics of how we frame donation appeal messaging. If we ask the same question ten times or use a vague call to action no different to the last, we risk sounding repetitive and unimaginative. When it comes to the art […]
How to Engage Donors Creatively After the Giving Season
The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays themselves. That’s why it’s never too early to start planning how your nonprofit will engage donors into the new year based on today’s fundraising trends and insights. Let’s cover how you can get creative […]
3 Content Creation Tips For When You’re Short On Time
It’s no secret that most of us in the nonprofit industry wear many hats throughout the day. Often, that means we’re pressed for time. That also means that we’re likely to devote less time to things that feel like they’re not directly contributing to your nonprofit’s bottom line. If that’s how you’re approaching the content […]
How To Process Focus Group Feedback In A Way That Gives Your Nonprofit Actionable Insights
Let’s say you’ve taken the important step of hosting a focus group for your nonprofit. You know how important it is to listen to your constituents, supporters, and donors, and you’re excited to dive into the results. But how do you go about analyzing their feedback once you have it? Here are some useful tips to […]
How And Why To Run A Nonprofit Focus Group
If you’re looking to collect feedback from your constituents, you may want to consider holding a nonprofit focus group. It can offer a great way to gain access to invaluable information from your supporters and local community members. What’s the point of a nonprofit focus group and when should you hold one? Although there are many benefits […]
Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year
Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. Loosely defined, it’s the final push to meet and exceed your organization’s financial objectives before the end of the year. This campaign is helped along by more than seasonal good cheer; it’s also the conclusion of the tax year (in the […]
Personal Nonprofit Branding: What’s Your Nonprofit’s Superpower?
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is a well tried and fun […]
Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to […]
Nonprofit Strategic Communication: Internal Branding and Messaging
If you are working to master the messaging of your mission to share with the public, start by looking within. Sounds very spiritual doesn’t it? But really, good nonprofit strategic communication begins within an organization before ever setting out to share with everyone else. Before you communicate with an audience, get together with your board and staff and get […]
Leveraging the Impact of Your Stories: How-To Help Your Nonprofit Success Stories Get Greater Reach
So you’ve done the hard work of obtaining a quality mission-story for your organization. You’ve identified the “character” or person you serve, the struggle they’ve faced, the goals they want to achieve, and how your organization helped create change for them. You’ve shared your nonprofit success stories and gotten a great response. Now what? Re-purpose […]
15 Creative Ways to Incentivize or Thank Fundraisers
When someone chooses to fundraise on your organization’s behalf, it’s important to recognize that person’s commitment and deep engagement with your mission. Similarly, because fundraising requires more effort than making a one-time donation, a prize or gift can provide that extra boost to encourage someone to create a personal fundraising page. Whether it’s a shoutout on social […]
