It’s a well-known fact that major donors play a significant role in driving nonprofit missions forward. 88% of fundraising revenue comes from 12% of donors, meaning a small percentage of dedicated major donors are likely responsible for the majority of your nonprofit’s funding. These donors play a critical role in sustaining your organization’s purpose and allowing your […]
Communications Planning & Strategy
Implementing Proper Donor Segmentation: 5 Nonprofit Tips
Did you know that segmentation can increase your campaign’s donation revenue by up to 760%? Besides providing donors with more personalized communications, segmentation can have a significant positive impact on your fundraising results. When donors feel you’re invested in them as individuals, they’re more likely to contribute. To effectively group your donors and send them relevant […]
4 Strategies for Increasing Your In-Kind Donations
As a nonprofit professional, you know all about maximizing revenue for your organization. From acquiring recurring gifts to connecting with major donors to soliciting small business sponsorships, you’ve done it all. However, financial gifts aren’t the only donations helpful for your organization — in-kind gifts are another avenue for your audience to directly support your work. […]
HOW TO SET REALISTIC TARGETS FOR YOUR AWARENESS CAMPAIGN
If your nonprofit is looking for a way to get the word out about your cause and grow your community of loyal supporters, look no further than an awareness campaign. Also known as an advocacy campaign, an awareness campaign is aimed primarily at increasing public visibility of your cause. This usually means that your nonprofit is […]
Donor Appreciation: Strategies to Show Gratitude in Fundraising
Fundraising is challenging… you know that well. Asking people to donate to your cause when they have many other options and ways to use that money is a big deal. The fact that your donors choose to support your work is truly remarkable and shows that they really care about your mission. So, shouldn’t you, […]
5 Benefits of Text-to-Give Fundraising for Your Nonprofit
As a nonprofit fundraiser, you know that consistent donations are key to advancing your mission. Your nonprofit needs a concrete and strategic way to reach your supporters with your donation requests throughout the year. You likely already use tools like email and social media as part of your digital fundraising strategy, but there is an […]
Mastering Nonprofit Blogging: 10 Best Practices for Maximum Impact
Blogs are a powerful tool for nonprofits. They offer a unique opportunity for nonprofits to share stories, drive engagement, and connect with their audience meaningfully. However, an effective nonprofit blog requires a strategic approach that goes beyond simply publishing content, so make sure you add it to your communications strategy and plan accordingly. At C(, […]
5 Research-Based Fundraising Strategies For Modern Campaigns
In the world of nonprofit fundraising, much of what is considered best practice is steeped in tradition, passed down through generations of fundraisers. While there’s immense value in learning from experienced individuals, it’s essential to acknowledge that what works for one organization may not necessarily work for another, and even widely accepted practices can lose […]
10 Simple Fundraising Tips Guaranteed to Improve Effectiveness
The stakes are always high when you’re launching a fundraising campaign. Professional fundraisers need to cover all the details to meet their targets. Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Nonprofit leaders managing both types of fundraisers need to equip […]
Strategies to Craft Your Giving Tuesday Campaign Messaging
The global day of giving is approaching, and now that summer is over, it is time to start planning your Giving Tuesday campaign! Giving Tuesday is a highly competitive day for nonprofits. A successful campaign relies on a well-thought-out messaging strategy. One that helps your nonprofit stand out amidst the competition, captures the interest of […]
How to Plan a Fundraising Campaign Around a Holiday
Holidays provide a unique opportunity for nonprofits to boost their fundraising. People are often more inclined to give due to the kindness, generosity, and goodwill that characterize holidays. Nonprofit organizations often develop fundraising campaigns for a specific cause during these special dates, as they offer the perfect time to tap into the spirit of giving […]
Donor Appreciation Ideas for Recurring Supporters
Recurring donors offer consistent support, month after month or year after year, to help nonprofits achieve their mission. They are loyal and committed to the causes they care about. For that reason, they offer ongoing support, allowing organizations to continue making a positive impact on the world. Expressing gratitude to these recurring donors is essential […]