Almost all media now feature feel-good stories about people and organizations that do good. Even so, getting attention from the shrinking, but highly diversified, press pool still takes persistence and creativity. Here are 6 steps to get the press to tell your story: 1. Don’t wait for them to call That’s like waiting for lightning to […]
Communications Planning & Strategy
How to Start and Manage Your Nonprofit Email Marketing Calendar
The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]
2021 Cause Awareness & Giving Day Calendar for Nonprofits
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — #DataPrivacyDay […]
10 Nonprofit Sector Trends for 2021
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m excited to see the nonprofit world kick things up a notch in […]
5 Creative Examples of Corporate Sponsorships
Between the COVID-19 pandemic and the critical social justice movement, businesses and nonprofits alike have looked for ways to deepen their impact in the world. The year 2020 has highlighted the value of for-profit and nonprofit partnerships, and it’s a trend we expect to continue into 2021. As donations waned for some nonprofits during the economic […]
4 Tips to Boost Matching Gift Revenue for Nonprofits
Eighty-four percent of donors are more likely to give if their gift will be matched, and one in three say they’d make a larger gift if they knew it would be matched. Matching campaigns are a great way to motivate your supporters. By knowing their donation will be doubled, supporters can feel like they’re making an even […]
#GivingTuesday – What Nonprofits Need to Know
When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]
CPO Website: Re-designed and re-engineered for an engaging user-experience and optimized content management
The best websites employ a user-experience strategy focussed on fulfilling end-user needs. For a regulatory college, their two primary audiences – members and the public, have very different needs. The College of Psychologists of Ontario (CPO) worked with C(Group to conduct research to understand their specific communication needs and to develop a strategy that would […]
What COVID-19 Has Taught Us About Marketing
The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]
3 Tips to Write an Effective Nonprofit Business Plan
“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market […]
How to Engage Young Generations in the Age of COVID-19
During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]
Inspiring Calls to Action from Top Non-Profits
For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]
