Giving season, the time between Giving Tuesday and New Year’s Eve, is incredibly important to many mission-focused organizations worldwide. Donors already feel increasingly charitable, with nonprofits acquiring 10X more donors on Giving Tuesday compared to an average day of the year. It’s just directing their attention toward your cause and making strategic appeals. If you’re looking […]
Communications Planning & Strategy
Embedding Purpose-Driven Communications into Email Marketing
The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum open its doors each day? What motivates visitors to choose your attraction as their destination? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock […]
7 Simple Strategies to Create a Very Merry Year End
“To everything, there is a season and a time to every purpose under the heaven. . . .” A time . . . . To go back-to-school. To watch Football. A time . . . For warm Sweaters and crackling fires. For everything Pumpkin Spice. A time . . . To put the finishing touches on […]
Roundup: The Best Year-End Fundraising Advice From Nonprofit Consultants
Your busiest giving season is right around the corner. Are you prepared? In this roundup, I compiled the best year-end fundraising advice from several nonprofit consultants in my network. Use these best practices to get a jumpstart on your year-end planning. 1. What is the biggest mistake you see nonprofits make at end of year? […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
5 Ways to Make the Most of the Summer Slump at Your Nonprofit
Summer is historically a slower season for fundraising, but it offers nonprofits a unique opportunity to focus on the activities they weren’t able to prioritize during busier times of the year. Below are five important activities that can impact your progress towards your organizational goals. Work these into your summer plan to make the most […]
In-Person Fundraising Events Are Back in Full Swing — How to Make the Most of It
With the weather warming up, fundraising events season is getting into full swing. And this year, at long last, our events are back to in person — mostly. Although many events will continue to have a hybrid component for some time to come, there’s no better opportunity to engage with your constituents than when you can provide them that […]
8 Gala Fundraiser Tips for the Small Nonprofit
Imagine sitting at a table of like-minded individuals and engaging in meaningful conversation. It’s an evening of toasting to a fantastic organization, an opportunity to network with peers, a chance to support a great cause, and a forum for building long-lasting relationships. This event is better known as a gala fundraiser. But, what is a gala? […]
4 Communications Strategy Tips for Donor Retention
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. The […]
Nonprofit Marketing: 10 Lessons for All Nonprofits
Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act. Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]
Follow This Sentence Structure To Effectively Communicate Fundraising Goals
During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. […]
The Art Of Asking: 3 Tricks To Keep Donation Appeal Messaging Fresh
How many times can you ask the same supporters for help? Well the answer might come down to the specifics of how we frame donation appeal messaging. If we ask the same question ten times or use a vague call to action no different to the last, we risk sounding repetitive and unimaginative. When it comes to the art […]
