The lights are down. The chairs are stacked. Maybe you even have a few checks in hand.You pulled off a great event—and you should absolutely celebrate that.But here’s the real question: what happens next? A fundraising event isn’t the finish line—it’s the first spark.The real magic happens after the big night—when you turn excitement into engagement, […]
Communications Planning & Strategy
Top Member Recruiting Strategies for 2025 and Beyond
Your association’s success is only as strong as the members who support it. Without them, even the best ideas can fall flat. Consider how they directly impact your association: By continually recruiting new members, your association can maintain a healthy membership base, bring in more diverse perspectives, and inject fresh energy into your community. According […]
6 Effective Donor Retention Strategies for Small Nonprofits
It’s tempting for small nonprofits to focus heavily on donor acquisition. After all, the more donors who give, the more funds you get, and the larger your nonprofit becomes. However, this is only half of the story. The logic of acquiring more donors to grow your nonprofit holds only when you can keep that engagement […]
4 Strategies to Expand Your Nonprofit’s Donor Base
Your nonprofit’s mission and fundraising success are interdependent—one cannot exist without the other. Supporters donate because they believe in your mission, and you can only fulfill your mission using donors’ funds. That’s why a growing donor base is critical to your long-term success. Expanding your reach is about more than simply increasing revenue; it’s about strengthening […]
The Hidden Challenges Of Donor Retention—And How To Fix Them
Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse aren’t always obvious. While financial constraints are often blamed, our research found that many donors stop giving for reasons nonprofits can fix. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention—and the small but powerful changes that can make a difference. […]
Donor Retention Strategies: 3 Steps to Get Donors to Give Again
Nonprofit organizations thrive when connected to an active community of support. The strength of these communities lies in trust, satisfaction, and a shared sense of purpose. But how can nonprofits cultivate these key pillars? The answer lies in effective donor retention strategies. Donor retention focuses on keeping donors engaged year after year. By implementing effective tactics, you can transform a first-time donor into […]
Create A Fundraising Calendar That Inspires Donors Year-Round
Not having a plan is planning to fail; the same is true for your fundraising. A year-round fundraising calendar is a must to ensure that you’ve coordinated all your messages, asks, campaigns, events, and stewardship to optimize revenue and your sanity. It’s your roadmap to streamline and integrate your operations, stay organized and reach your goals. No […]
The Art of Storytelling in Fundraising: Captivating Donors
Think of your favorite movie or TV show. While you might not remember every character arc and plot point, you remember how that movie or show made you feel. The best forms of media elicit emotions: joy, sadness, anger, fear, anxiety, or a combination of them. Studies show that we’re more likely to remember emotional stimuli, in […]
The Final Countdown: 5 Ways To Boost Year-End Donations
Did you know that a lot of nonprofit organizations raise 30%, sometimes as much as 50% of their annual donations during the year-end giving season? The lion’s share of all giving comes in December. Most nonprofits bring in nearly half of their online donations in the last week of the year. The three biggest giving days of the […]
How to Retain Your Nonprofit’s Major Donors: 4 Strategies
It’s a well-known fact that major donors play a significant role in driving nonprofit missions forward. 88% of fundraising revenue comes from 12% of donors, meaning a small percentage of dedicated major donors are likely responsible for the majority of your nonprofit’s funding. These donors play a critical role in sustaining your organization’s purpose and allowing your […]
Implementing Proper Donor Segmentation: 5 Nonprofit Tips
Did you know that segmentation can increase your campaign’s donation revenue by up to 760%? Besides providing donors with more personalized communications, segmentation can have a significant positive impact on your fundraising results. When donors feel you’re invested in them as individuals, they’re more likely to contribute. To effectively group your donors and send them relevant […]
4 Strategies for Increasing Your In-Kind Donations
As a nonprofit professional, you know all about maximizing revenue for your organization. From acquiring recurring gifts to connecting with major donors to soliciting small business sponsorships, you’ve done it all. However, financial gifts aren’t the only donations helpful for your organization — in-kind gifts are another avenue for your audience to directly support your work. […]
