Did you know that a lot of nonprofit organizations raise 30%, sometimes as much as 50% of their annual donations during the year-end giving season? The lion’s share of all giving comes in December. Most nonprofits bring in nearly half of their online donations in the last week of the year. The three biggest giving days of the […]
Email Marketing
Unlocking The Secrets To Finding Your Best Donors For GivingTuesday
As we round the corner to year-end, nonprofits everywhere are gearing up for the big day: GivingTuesday. It’s the ultimate rush—your team’s prepped, your plan’s solid, and now the question is, who’s going to step up to make it a success? The right donors can make all the difference, but finding them—that’s where your challenge […]
Implementing Proper Donor Segmentation: 5 Nonprofit Tips
Did you know that segmentation can increase your campaign’s donation revenue by up to 760%? Besides providing donors with more personalized communications, segmentation can have a significant positive impact on your fundraising results. When donors feel you’re invested in them as individuals, they’re more likely to contribute. To effectively group your donors and send them relevant […]
Creative Ways to Write a Thank-You Note for Donations
It goes without saying that donors play the most significant role in your nonprofit’s success and sustainability. But do your donors understand how much you appreciate them? Don’t just assume they do—make sure they hear it from you directly. Fundraising for nonprofits takes intention and requires going the extra mile to thank your supporters so that […]
The Best Giving Tuesday Email Subject Lines Of 2022
Was your inbox flooded with emails this Giving Tuesday? Mine too. Do you remember the ones that stood out? The ones that intrigued you enough to click on them? If your emails didn’t get opened there’s one thing to blame: your subject line. A bad subject line will tank your fundraising appeal. Even the greatest appeal […]
Promote events with digital marketing: Email campaigns 101
When hosting an event, both business and mission-driven organizations need to focus on promotion to ensure they maximize their investment. For nonprofits, marketing is key to getting the donations they need to earn revenue and further their mission. Nonprofits rely heavily on email marketing to promote their events, fundraisers, and volunteer opportunities. And with nonprofits […]
6 Year-End Email Templates to Raise More for Your Nonprofit
Giving season, the time between Giving Tuesday and New Year’s Eve, is incredibly important to many mission-focused organizations worldwide. Donors already feel increasingly charitable, with nonprofits acquiring 10X more donors on Giving Tuesday compared to an average day of the year. It’s just directing their attention toward your cause and making strategic appeals. If you’re looking […]
Embedding Purpose-Driven Communications into Email Marketing
The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum open its doors each day? What motivates visitors to choose your attraction as their destination? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
16 Creative Ways to Thank Donors
It goes without saying that donors play the biggest role in your nonprofit’s success and sustainability. But do your donors understand how much you appreciate them? Don’t just assume they do—make sure they hear it from you directly. It takes intentional planning to thank your supporters in a way that resonates. Follow this comprehensive guide […]
How To Build Relationships With A Storytelling Welcome Email Series
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to […]
7 Email Marketing Myths That Are Hurting Your Fundraising Efforts
Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in […]