The Best Non-Profit Intel

Promote events with digital marketing: Email campaigns 101

When hosting an event, both business and mission-driven organizations need to focus on promotion to ensure they maximize their investment. For nonprofits, marketing is key to getting the donations they need to earn revenue and further their mission. Nonprofits rely heavily on email marketing to promote their events, fundraisers, and volunteer opportunities. And with nonprofits […]

6 Year-End Email Templates to Raise More for Your Nonprofit

Giving season, the time between Giving Tuesday and New Year’s Eve, is incredibly important to many mission-focused organizations worldwide. Donors already feel increasingly charitable, with nonprofits acquiring 10X more donors on Giving Tuesday compared to an average day of the year. It’s just directing their attention toward your cause and making strategic appeals. If you’re looking […]

Embedding Purpose-Driven Communications into Email Marketing

The purpose of a brand is a reason for the brand to exist beyond making money. Why does your museum open its doors each day? What motivates visitors to choose your attraction as their destination? Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock […]

How to Create a Nonprofit Marketing Strategy & Content 

What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]

16 Creative Ways to Thank Donors

It goes without saying that donors play the biggest role in your nonprofit’s success and sustainability. But do your donors understand how much you appreciate them? Don’t just assume they do—make sure they hear it from you directly. It takes intentional planning to thank your supporters in a way that resonates. Follow this comprehensive guide […]

How To Build Relationships With A Storytelling Welcome Email Series

Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again.  Studies show that donor retention is one of the best ways to […]

7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails.  But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in […]

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases  […]

4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Expanding your outreach strategy to attract new donors (and keep the interest of current ones) […]

8 Tips to Re-Engage Lapsed Donors Through Email

Acquiring and retaining new donors requires effective marketing, staff time building the relationship, and continued stewardship. Individual donors are critical for nonprofits’ operations, yet greater than 75% end up giving a gift just once. With the investment you put into attracting new donors, it’s worth taking time to analyze which of your donors have lapsed in their activities and email […]

3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning

How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately  What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]

How to Start and Manage Your Nonprofit Email Marketing Calendar

The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]

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