The Best Non-Profit Intel

3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning

How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately  What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]

How to Start and Manage Your Nonprofit Email Marketing Calendar

The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]

4 Tips to Boost Matching Gift Revenue for Nonprofits

Eighty-four percent of donors are more likely to give if their gift will be matched, and one in three say they’d make a larger gift if they knew it would be matched. Matching campaigns are a great way to motivate your supporters. By knowing their donation will be doubled, supporters can feel like they’re making an even […]

8 GivingTuesday Email Examples that Inspire and Convert

It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]

The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This […]

What COVID-19 Has Taught Us About Marketing

The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]

Do’s and Don’ts of Email Marketing During a Crisis

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. We’re making history and living through a crisis. Right now, your email subscribers are being […]

82 Fundraising and Social Media Stats for Nonprofits

Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. […]

Choosing the Right Email Marketing Platform for Your Nonprofit

This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors. So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the […]

6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

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