The donor acquisition process doesn’t end when the prospect makes their first gift. The best way to keep them involved and engaged is by continuing the introductory process after their first donation. Strengthen your relationships with new donors through an email onboarding series, which welcomes new donors and helps them get to know your organization. By […]
Email Marketing
Why Do Nonprofits Need Marketing Automation?
Imagine having the ability to get in touch with your supporters in a myriad of ways, immersing them in engagement with your organization in all of the following ways: Automatically send an email to constituents on their birthday. Trigger a series of timed welcome emails to a donor after the first time they give. Test […]
11 Fundraising Emails Best Practices to Drive High Response Rates
Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice. First, you need to get your recipients to open the email and then you need to get them to respond to your message. Do it right, and […]
The Ultimate Guide To Building An Email List
Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]