Project InfoAnnual Report 2018
Client:College of Medical Radiation Technologists of Ontario
Project:Annual Report 2018
Deliverables:Annual Report Design, Infographics, Print Design, Printed Materials, Visual ChartingView Online
Project InfoStrategic Plan 2018/2022
Client:Mutual Fund Dealers Association of Canada
Project:Strategic Plan 2018/2022
Deliverables:Annual Report Design, Infographics, Theme & Vision Development, Visual ChartingView Online
Project Info2017 Annual Report
Client:Ontario College of Social Workers and Social Service Workers
Project:2017 Annual Report
Deliverables:Annual Report Design, Infographics, Printed Materials, Theme & Vision Development, Visual ChartingView Online
Project InfoHungerCount Report
Client:Food Banks Canada
Deliverables:Annual Report, Companion Video, Design, Infographics, Micro-content
About this project
Each year, Food Banks Canada produces HungerCount, a report on food bank usage across the country highlighting the surprising levels of need as well as presenting recommendations for change. With the election hubbub and a new government taking power, this year, in particular, presented a significant opportunity for storytelling and reframing of the issues.
Food Banks Canada worked with C(Group to design an impactful concept for the report and series of materials all aimed at building awareness, generating discussion, and ultimately driving strategic government support. C(Group presented several concepts, but the winning design centered around the notion of a fridge and the many angles this object offered for telling the story.
The retro-style fridge provided a canvas for sticky notes that creatively highlight the findings and key takeaways from the research. The report design features white space, column layouts, tables, and graphics as well as imagery and color treatments to provide diversification of layout across the pages ensuring readability, impact of the content, while also considering the overall Food Banks Canada brand. In addition to the report, a companion video was produced as well as a series of infographics and micro-content for use in multiple social media platforms.