Marketing Materials

About this project

The Ministry of Economic Development, Employment and Infrastructure aims to stimulate economic growth within Ontario and position the province as a globally competitive place to do business.

Over the years, C(Group has assisted with this mission by developing communications collateral for different sectors, including the life sciences, automotive, gaming, aerospace, and mining. Materials include brochures, tradeshow materials, business cards, exhibit directories, publications, and more. These are produced in nine languages, including English, French, Japanese, Chinese, German and Portuguese.

C(Group assisted by establishing brand guidelines and templates for materials produced. Each template needed to fit the context of both Ontario Government communications and each sector while still allowing room for expressing individual sectors.

The communications collateral assists the organization’s mission of attracting business to Ontario across sectors and helps promote Ontario as a global landscape for business development.

About this project

The idea to create Energy Exchange came as a result of an energy literacy project supported by 13 organizations in Canada and managed by Pollution Probe, a Canadian registered charitable organization dedicated to achieving positive and tangible environmental change.

The Energy Exchange identity was designed to establish a profile for the organization and facilitate the process of soliciting and obtaining the $12 million in investment funding from private and public contributions and grants.

Energy Exchange will own and manage the Canada Centre for Energy Learning (CCEL) an entity that will complement and collaborate with existing energy literacy initiatives and support national dialogue on Canada’s energy future.

About this project

The task was to create an official mark for the forestry industry in Ontario with a view to promoting this industry in a similar way to the successful Ontario Foodland campaign (“Good things grow in Ontario”). The brand identity and ensuing marketing collateral are aimed at increasing awareness about Ontario wood and the value-added wood products that are produced with local wood and to convey messages of socio-economic benefit related to buying local products.

C(Group generated upwards of 100 unique name and tagline combinations in both English and French and presented over 15 unique logo designs to the Ministry of Northern Development, Forestry, and Mines for consideration, 5 of which were selected to proceed to focus testing; the results of which yielded the logo you see today.

The graphic design of the chosen logo stems from the shapes of both deciduous and evergreen woods to adequately represent the full range of Wood species available in Ontario. A range of POP (point-of-purchase) materials were created for deployment to various home building centers/stores and furniture and artisan showrooms. At the conclusion of the project, we handed off a Brand Style Guide which will aid the MNDMF, their partners, and the Forestry industry in applying their new brand.

About this project

The College of Naturopaths of Ontario joins the twenty-plus other health regulatory organizations that serve the public interest and regulate the practice of their respective medical specializations.

The identity developed for the College of Naturopaths embodies the principles of naturopathic medicine which relate to the use of natural processes for curing and the healing power of nature, also the ideas of treating the whole person, doing no harm, and focusing on prevention.

The soft, natural colours and forms bring the identity to life.