Theme and Vision Development

About this project

Community Living Hamilton‘s (CLH) Annual Report was developed with a view to raising the bar in terms of communicating the organization’s vision to help build great lives for people with developmental disabilities so that all persons live with dignity as citizens of their community, share in every element of living and have equal opportunity to participate. Distilled down to the tagline: “Helping Build Great Lives”, the report emphasizes the important difference that CLH is making in its community.

C(Group consulted with CLH and developed an approach and strategy to communicate these desired key messages. C(Group wrote the copy/content, being sure to capture the important milestones achieved over the past year and blending it with a strong and exciting vision for the future.

C(Group developed a visual design that helped support the strategic goals, featuring people, the center of all the work CLH does, who are shown participating in key programs offered by CLH and demonstrating the impact its good work has. A colourful, playful design language creates visual interest and leads the reader through the document while reinforcing a consistent brand image the entire way.

This digitally printed short-run Annual Report was also included on the organization’s website as a PDF for easy reference/download.

About this project

The Ontario College of Social Workers and Social Service Workers’ (OCSWSSW) theme for the 2016/17 Annual Report was “The Next Chapter” since OCSWSSW had gone through a transformative period with a new strategic plan for the future. To visually convey this idea, C(Group used the turning pages of a book to express a sense of forwarding progression and advancement of the OCSWSSW story.

Ten cover concepts based on the theme for this year’s annual report were presented. Accessible PDF versions were created for online viewing, and the report was delivered in English and French versions both in print and online.

The 2016/17 Annual Report has been instrumental in promoting the strategic plan that renews OCSWSSW commitment to support the registered community of OCSWSSW and protect the general public through regulation.

About this project

The Society of Composers, Authors and Music Publishers of Canada (SOCAN) selected “Powered by SOCAN” as the theme of the 2016/17 Annual Report, to exemplify how SOCAN is weaving a powerful platform able to provide best-in-class, tailor-made services to anyone in the digital music ecosystem in Canada and worldwide.

The 2016/17 Annual Report is imperative in demonstrating the impact SOCAN has had in achieving its vision to lead the global transformation of music rights. The report is successful in depicting the strategic objectives of SOCAN as well as reporting on the important advancements that have been made in 2016 to benefit SOCAN members.

The report was developed in an online and print ready, accessible PDF as well as a responsive, accessible, bilingual website featuring colorfully animated infographics bringing the report to life, supporting the “Powered by SOCAN” theme. C(Group presented five homepage concepts centered around the chosen theme.

To portray the “Powered by SOCAN” theme, C(Group created an illustration design consisting of a hand holding a lightning bolt. This concept illustrates the new power SOCAN wields in empowering SOCAN members and in advancing the SOCAN vision through their improved strategic goals and growing success in rights and royalties internationally.

About this project

The key theme identified for The College of Medical Radiation Technologists of Ontario (CMRTO)’s 2016 Annual Report was “Advancing Public Protection”. The College wished to communicate the excellent work it had done over the previous year on that front and showcase its progress. As the “public” work was a key feature, C(Group developed a visual report that emphasized the community in which it operates.

The cover design featured a grid of people from the community and vibrant diagonal bands of color that create a strikingly beautiful visual motif. The color palette and diagonal design elements are carried through the interior of the report, ensuring consistent and holistically branded content throughout.

This Annual Report was printed digitally and made available on the College’s website for download.

About this project

CSA Group is dedicated to social good; promoting a better, safer, more sustainable world where standards work for people and businesses. Building on a long-standing working relationship, CSA Group engaged C(Group to develop its 2015/16 Annual Report and wanted it to be a trend-setting, state-of-the-art publication.

C(Group undertook the work to create a visual look and feel which was engaging and communicated the organization’s values and goals. The over-arching theme of Social Good was communicated by presenting measurable actions in three key areas: Sustainability, Safety, and Global Trade. In addition, C(Group utilized several leading trends in annual reporting; a “digital-first” philosophy was used and a full online annual report was developed as a special feature on their website.

The online report afforded opportunities to emphasize key messages through the use of engaging animation and powerful interactive effects. The report was fully accessible, AODA compliant, mobile-enabled and responsive for any device and gave users the option of customizing the text view to their preference. A traditional print-format report was also designed so that users who preferred that medium could download it at will. Additionally, a limited, digital print run was produced for the Annual General Meeting and for limited distribution.