Visual Identity Design

About this project

Formerly the Trinity Home Hospice, this charitable palliative care non-profit organization needed an identity that better represented the community in which they provided their services. Along with a name change to “Hospice Toronto”, C(Group recommended (and designed) a new identity that would reflect a more religious and culturally diverse society.

The new logo symbol is inspired by the mandala, a symbol used in a variety of religions and cultures as a universal symbol for the life and death cycle and for the “inner self”.

About this project

The Children’s Wish Foundation (CWF) is dedicated to fulfilling the wish of children affected by high-risk, life-threatening illnesses. Five years ago, CWF referrals and fundraising began to decline as competitive pressure mounted from other charitable organizations. CWF responded with a strategic plan designed to strengthen every aspect of the organization. Specifically, CWF wanted their brand to be consistent, to raise awareness about the organization, and to increase fundraising revenue.

C(Group was engaged to refine, evolve and strengthen the existing CWF brand by improving the clarity and impact of the logo. The original CWF mark contained many elements producing visual clutter and confusing branding. C(Group kept the visual feel of the mark by refining the colors and typography, but we streamlined the mark by dropping “foundation” from the name, simplifying the star and cloud treatment and refining the layout of the typography. To ensure design consistency across the country, the logo was created in both English, French and bilingual versions. It was executed in different formats for various applications such as print, web, etc.

About this project

At an exciting time in the evolution of kinesiologists as a designated health profession and independent self-regulatory body, C(Group was engaged to design and develop the corporate identity, stationery package, brand standards and website for The Transitional Council of the College of Kinesiologists of Ontario (TCCKO). The new College will serve to regulate kinesiologists in the interest of public protection.

The TCCKO brand signature uses a unique organic symbol of the human body in motion. It graphically represents the essence of kinesiology as the science of human movement. The new brand signature intuitively communicates a sense of progress, contemporary relevance, innovation, and leadership.

About this project

The College of Naturopaths of Ontario joins the twenty-plus other health regulatory organizations that serve the public interest and regulate the practice of their respective medical specializations.

The identity developed for the College of Naturopaths embodies the principles of naturopathic medicine which relate to the use of natural processes for curing and the healing power of nature, also the ideas of treating the whole person, doing no harm, and focusing on prevention.

The soft, natural colours and forms bring the identity to life.

About this project

The task was to create an official mark for the forestry industry in Ontario with a view to promoting this industry in a similar way to the successful Ontario Foodland campaign (“Good things grow in Ontario”). The brand identity and ensuing marketing collateral are aimed at increasing awareness about Ontario wood and the value-added wood products that are produced with local wood and to convey messages of socio-economic benefit related to buying local products.

C(Group generated upwards of 100 unique name and tagline combinations in both English and French and presented over 15 unique logo designs to the Ministry of Northern Development, Forestry, and Mines for consideration, 5 of which were selected to proceed to focus testing; the results of which yielded the logo you see today.

The graphic design of the chosen logo stems from the shapes of both deciduous and evergreen woods to adequately represent the full range of Wood species available in Ontario. At the conclusion of the project, we handed off a Brand Style Guide which will aid the MNDMF, their partners, and the Forestry industry in applying their new brand.