5 Building Blocks of Strong Nonprofit Brands

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]

#Brand written in paper

Building a Strong Brand for Nonprofit Organizations

You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding sounds like something strictly for big businesses. The truth is branding is an important factor for nonprofit organizations just as much as it is for businesses. Branding is all about your public image. It’s how the world sees […]

Brand letter balloons

Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the […]