Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to […]
donor relations
How to Build Trust Online as a Nonprofit
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in […]
8 Tips to Re-Engage Lapsed Donors Through Email
Acquiring and retaining new donors requires effective marketing, staff time building the relationship, and continued stewardship. Individual donors are critical for nonprofits’ operations, yet greater than 75% end up giving a gift just once. With the investment you put into attracting new donors, it’s worth taking time to analyze which of your donors have lapsed in their activities and email […]
5 Tips to Improve Your Online Fundraising
Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy Social media has quickly become the most popular way to engage with your […]
The 5 ½ Principles of Effective Donor Surveys
Do you know why your donors give? Is there consensus within your organization about the reasons they dip into their pockets to fund your mission? Or are there simply “best guesses” floating around that may or may not accurately answer that question? Unless you ask your donors directly, your gut instincts are merely opinions. And research kills opinions. […]
Top 10 Ways to Say ‘Thank You!’ to Donors
As you develop your annual strategic donor acknowledgment plan, adopt a gratitude culture that seeks every opportunity to say thank you. This establishes trust and invites folks to continue on the journey with you. The following are the best ways to do it! 1. Mail The gold standard, and what people expect, is a prompt and […]
Part 3: Phase One – Large Donations for Your Fundraising Campaign
During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]