During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]
nonprofit fundraising
Part 2: Messaging for the Fundraising Campaign
So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]
Part 1: Starting your Fundraising Campaign
Has your charity reached a new phase where you need a little boost to take your fundraising to the next level? The first time you venture into a fundraising campaign can be daunting and many not-for-profits aren’t sure where to start. Most expert fundraisers will suggest you break down the campaign into two parts – […]