Donation matching is a powerful way to inspire your supporters to give. While many nonprofits think of donation matching as a year-end effort or something for which you need a major corporate sponsor, sourcing the right matching partner can happen year-round and leverage a variety of partners. In this post, we’ll walk you through the different […]
nonprofit marketing
12 Tips for writing engaging social media captions
Writing social media captions can be a bummer sometimes, especially for nonprofits. You want to engage your audience and get them to show their support by liking, sharing, or starting conversations but, with all the options on their news feed, how do you get them to stop scrolling and read your caption? We’ve got you […]
6 Summer Fundraiser Ideas for 2021
Is your organization in the process of planning a summer fundraiser? While fundraising during COVID times seems challenging, having an engaging and accessible event is still possible. Plenty of options are available—from outdoor events to virtual fun. Many traditional fundraisers can also be tailored and still work with social distancing. Here are six pandemic-friendly fundraiser […]
Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to […]
4 Ways to Support Your Nonprofit’s Outreach with Direct Mail
Successful outreach requires understanding your donors and what makes them decide to give. Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Expanding your outreach strategy to attract new donors (and keep the interest of current ones) […]
8 Tips to Re-Engage Lapsed Donors Through Email
Acquiring and retaining new donors requires effective marketing, staff time building the relationship, and continued stewardship. Individual donors are critical for nonprofits’ operations, yet greater than 75% end up giving a gift just once. With the investment you put into attracting new donors, it’s worth taking time to analyze which of your donors have lapsed in their activities and email […]
15 Creative Ways to Incentivize or Thank Fundraisers
When someone chooses to fundraise on your organization’s behalf, it’s important to recognize that person’s commitment and deep engagement with your mission. Similarly, because fundraising requires more effort than making a one-time donation, a prize or gift can provide that extra boost to encourage someone to create a personal fundraising page. Whether it’s a shoutout on social […]
Romancing Your Donors: Showing the Love to Donors of all Levels
Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing […]
Does Budget Matter for Great Nonprofit Videos?
Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]
A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual storytelling. You can use a […]
3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]
How to Start and Manage Your Nonprofit Email Marketing Calendar
The average nonprofit sends out about 66 emails to each subscriber during the course of a year. That’s an email every five days. That’s too many emails to try and wing it. Planning out your nonprofit’s email marketing strategy for an entire year can be daunting, but creating the structure and parameters for an email marketing calendar […]