How to do social media marketing during the pandemic

With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even […]

3 Tips to Write an Effective Nonprofit Business Plan

“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market […]

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8 Social Media Mistakes Your Nonprofit Should Avoid

Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]

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5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]

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Why Video Should Be Part of Your Marketing Strategy

A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video should be part of your strategy, […]

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4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]

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6 Tips to be at the Top of Your Fundraising Game

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities. Here are a few tips to help your […]

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How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]