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The Best Non-Profit Intel

C ( Group Helped the #1 US Nonprofit for Animals Design an App to Show a Man What His New Best Friend Looks Like

Screenshot of landing page for app with the quote that says "They say people look like their dogs... what about you?" with an image of a beagle wearing a green shirt and the text below saying "Find your Invisible Dog match" and who buttons saying "Take a face photo" and "Choose a photo from your library". The second image is an image of a person matched with a dog and the text "Voila! You could be twins, right?". Below the match shows social sharing buttons and two buttons that say "Play again" and "Adopt a dog"

Best Friends Animal Society, the united States’ best-known nonprofit organization for animals, contracted C ( Group as a partner in their Invisible Dogs campaign. The campaign, inspired by the invisible dog leash of the 70s and 80s, is meant to raise awareness of abused and abandoned dogs in America. Given the financial crisis throughout the United States and the disaster of Hurricane Katrina in New Orleans, thousands of dogs were abandoned, lost, or left for dead.

Best Friends needed a mobile app that was interactive, approachable, fun, and—most importantly—helped further their cause.

The C ( Group team worked with Best Friends Animal Society to design a face-to-face dog matching app. Playing on the popular observation that people tend to look like their dogs, the app finds users their “doggie twin.”

Screenshots of the internal pages of the app that shows the options available for searching for the appropriate pet as well as the search results.Here’s how it works: users snap photos of themselves or upload saved photos from their image library; then the app works its magic, using photo-recognition technology to find that user a dog match.

Save your photo to the Best Friends User Generated Content Wall and then share it on social channels like Facebook and Twitter. Search your area by zip code to find dogs in the area in need of adoption or donate funding through their Simple Giving feature for homeless pets. Finally, the story behind the Best Friends Animal Society by taking their grassroots pledge to start seeing Invisible Dogs.

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