This image portrays graphs and analytic reports on a desk representing the importance of data for nonprofit campaign retrospectives

How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]

this picture depicts a light bulb representing the importance of creative design for nonprofit fundraising

8 Creative Fundraising Ideas to Advance Your Mission

Fundraising for your cause is exciting, challenging and should be unique to your mission. Annual appeals, #GivingTuesday and end-of-year fundraising campaigns are imperative to sustaining your operating costs, however, stimulating a donor or member to give beyond those efforts can be challenging. By developing a creative giving platform, you can intensify donor momentum, increase funding and heighten […]

fundraising appeal letter

5 Mistakes to Avoid When Writing a Fundraising Appeal Letter

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money, so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations writing fundraising appeal letters, but […]

public fundraising campaign

Part 4: Phase Two – The Public Fundraising Campaign

Now it is time to go public with your fundraising campaign During the public phase of the campaign, it’s important to stay focussed and constantly update the public on your progress. A successful public campaign will: Use coordinated multi-channel campaign with the key messages developed for your campaign materials. Create a sense of urgency by […]

large donations

Part 3: Phase One – Large Donations for Your Fundraising Campaign

During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]

messaging fundraising

Part 2: Messaging for the Fundraising Campaign

So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]

starting fundraising campaign

Part 1: Starting your Fundraising Campaign

Has your charity reached a new phase where you need a little boost to take your fundraising to the next level? The first time you venture into a fundraising campaign can be daunting and many not-for-profits aren’t sure where to start. Most expert fundraisers will suggest you break down the campaign into two parts – […]

fundraising new year resolutions

5 New Year Resolutions Every Fundraiser Should Make

You know what takes a lot of inspiration and a truck load of guts?  Fundraising. I learned this the hard way when I started a nonprofit in the living room of my apartment with just $500 and a credit card.  There were days when I second guessed myself but ten years later we raised over […]