Social media is always changing. There’s always a new trend or platform to learn or track, and it’s not always easy to keep up. While there are no shortcuts to sustained social media success, there are a few low-hanging fruit tips that you can implement quickly and effectively to ensure you’re covering your bases. Here […]
Social Media
#GivingTuesday – What Nonprofits Need to Know
When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]
How COVID-19 Has Changed Social Media Trends
Prior to the COVID-19 pandemic, nonprofits had a fairly reliable formula for determining the best times, days, and ways to market on social media. However, with more people working remotely and looking for virtual connections, there’s a need for a more fluid social media marketing strategy. COVID-19 has taught us several marketing lessons, such as taking […]
Livestream Fundraising: What It Is and How to Do It
By the end of 2020, it’s expected that 82% of internet traffic will come from livestreams. In 2019 alone, people watched 1.1 billion hours of live video. Livestreaming was gaining popularity before COVID-19, but in light of the global pandemic, it has become an even more useful tool for nonprofits to connect with and grow their audiences […]
How to Use Instagram Reels to Engage Your Nonprofit Supporters
In early August, Instagram launched a new feature called Instagram Reels. It has been described as the company’s response to TikTok, a popular app that allows users to make 15 to 60 second videos using creative editing and audio tools. In this post, we’ll give you a quick crash course that covers: What exactly Instagram Reels […]
How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]
How to do social media marketing during the pandemic
With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even […]
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020, there are 3.8 billion social media users worldwide. The […]
How to Drive User-Generated Content for Your Nonprofit
Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves […]
How to Make your Social Media Accessible for All
A website must be accessible for users of all abilities, everyone knows that, right? By making your website inclusive and accessible, you are giving all your visitors the same opportunities to go through your content, no matter their ability. So, why not making your content accessible on social media as well? Eliminating obstacles for people […]
8 Social Media Mistakes Your Nonprofit Should Avoid
Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]
5 Influencer Marketing Mistakes Every Nonprofit Should Avoid
Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]