The Best Non-Profit Intel

Does Budget Matter for Great Nonprofit Videos?

Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]

A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications

Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters.  There are many options when it comes to visual storytelling. You can use a […]

3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning

How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately  What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]

Storytelling Ethics 101: Protecting Anonymity

As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]

8 GivingTuesday Email Examples that Inspire and Convert

It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]

6 Storytelling Secrets for Nonprofit Professionals

Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: Secret #1 – Know your […]

Inspiring Calls to Action from Top Non-Profits

For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]

Content Strategy for Nonprofits: Make the Most of Your Story

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into a Google search, you were rewarded with scads of articles and […]

Telling Better Stories During Year-End Fundraising

Storytelling is an innate part of fundraising. Whether or not we do it intentionally, we are always in the midst of constructing a narrative about our organization, its work and why people should support it. During year-end fundraising campaigns, organizations tend to step up their storytelling efforts ten-fold. Some campaigns are even built around a single story. […]

Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

Top 10 TED Talks for Nonprofit Leaders

This article by Will Schmidt was published on Classy. Read the original article here. TED believes in the power of ideas to change attitudes, lives, and the world. That likely sounds familiar to nonprofits and professionals across the social sector who operate with a very similar mindset. As such, it makes TED Talks a wellspring of inspiration and motivation for […]

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