At the end of 2017, Google announced that they were going to implement some policy updates to their current AdWords Grants on January 1st, 2018. The Google Ad Grants program helps nonprofits use AdWords by providing them with search advertising grants of up to $10,000 per month. The program currently works with more than 35,000 nonprofits worldwide but these […]
Technology
Benefits of Google Analytics for Nonprofits
Nоnрrоfіtѕ аrе undеr соnѕtаnt рrеѕѕurе tо prove thе еffесtіvеnеѕѕ оf thеіr іnіtіаtіvеѕ whіlе ѕіmultаnеоuѕlу fіndіng аnd rеtаіnіng ѕuрроrt, rероrtіng tо thе рublіс, аnd іmрrоvіng thеіr соmmunіtіеѕ. Tо dо аll of thіѕ, thеу nееd ассеѕѕ tо ассurаtе, rеlеvаnt dаtа. Whеthеr thеу’rе dеѕіgnіng рrоgrаmѕ, trасkіng саmраіgn еffесtіvеnеѕѕ, ѕtudуіng thеіr tаrgеt mаrkеt, оr ѕоlісіtіng vоluntееrѕ, nоnрrоfіtѕ dереnd оn […]
2018 Fundraising Trends: 5 Shifts That Will Impact Your Fundraising
As fundraisers, we have our work cut out for us. While outsiders may think all we do is mix and mingle with our major donors, in reality, fundraising is about building relationships, analyzing data, creating strategies, understanding what’s going on in the world, and adapting to the philanthropic needs of our donor base. When […]
Four Ways to Increase Online Giving Conversions
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per […]
How to Make Giving Easy for Your Donors
For years, consumers have been buying products online through the experience provided by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. These days it’s all about convenience. And though frictionless markets have existed for […]
3 Ways to Improve Your Nonprofit’s Customer Service
Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]
Staying on the Same Page: Communication Tools for Nonprofits
Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving about. External Communication Tools Sprout Social Sprout Social isn’t just for social media scheduling. It […]
The 4 Questions Nonprofits Need to Address as They Make 2018 Tech Plans
As 2017 draws to a close and 2018 comes into focus, nonprofit organizations planning for next year should be thinking through their technology priorities. That can be a daunting task, but the most successful nonprofits have defined processes for making technology decisions. According to the Nonprofit Technology Network’s (NTEN) 10th annual “Nonprofit Technology Staffing and Investments Report,” 65 […]
Building a Responsive Website Is Key to Engaging Your Audience
With more than 51% of web traffic viewed on mobile devices, it’s a no-brainer to make sure your nonprofit’s website is responsive. People aren’t just looking at social media or emails on their phones and tablets anymore — they’re creating sophisticated videos, filling out important forms and paperwork, coding on the go, and of course, […]
The Future of Social Media Is Here: These Are the Trends You Need to Know
It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
6 Technology Tips for Community Foundations to Engage Millennial Donors
Advancements in technology are accelerating the rate at which our world is changing, transforming the way people connect, learn, and engage with each other. In philanthropy, we have seen the shift from checkbook philanthropy to results-driven philanthropy. More and more donors want to give to the causes they care about most through the click of a button […]
Instagram for Nonprofits — How Your Org Can Get Onboard
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]