Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]
Web & Digital
5 Tips to Improve Your Online Fundraising
Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy Social media has quickly become the most popular way to engage with your […]
Benefits of Google Analytics for Nonprofits
Nоnрrоfіtѕ аrе undеr соnѕtаnt рrеѕѕurе tо prove thе еffесtіvеnеѕѕ оf thеіr іnіtіаtіvеѕ whіlе ѕіmultаnеоuѕlу fіndіng аnd rеtаіnіng ѕuрроrt, rероrtіng tо thе рublіс, аnd іmрrоvіng thеіr соmmunіtіеѕ. Tо dо аll of thіѕ, thеу nееd ассеѕѕ tо ассurаtе, rеlеvаnt dаtа. Whеthеr thеу’rе dеѕіgnіng рrоgrаmѕ, trасkіng саmраіgn еffесtіvеnеѕѕ, ѕtudуіng thеіr tаrgеt mаrkеt, оr ѕоlісіtіng vоluntееrѕ, nоnрrоfіtѕ dереnd оn […]
How to Make Giving Easy for Your Donors
For years, consumers have been buying products online through the experience provided by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. These days it’s all about convenience. And though frictionless markets have existed for […]
5 Basic Must-Haves for Every Nonprofit Website
As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the following five basic elements. 1. Streamlined Donation Page While website visitors may end […]
Building a Responsive Website Is Key to Engaging Your Audience
With more than 51% of web traffic viewed on mobile devices, it’s a no-brainer to make sure your nonprofit’s website is responsive. People aren’t just looking at social media or emails on their phones and tablets anymore — they’re creating sophisticated videos, filling out important forms and paperwork, coding on the go, and of course, […]
6 Elements of a Successful P2P Event Homepage
The homepage of your P2P event is the first page that most of your participants will see before they register. It’s your job to design a page that inspires action and participation quickly. Potential registrants are the main audience for this page. To ensure that your page meets the needs of this audience, include the […]
The Future of Social Media Is Here: These Are the Trends You Need to Know
It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
7 Online Donation Tools to Delight Your Donors
Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization. To make the buying process a little less intimidating, here are some of our favorite online donation tools. These providers are all easy […]
6 Technology Tips for Community Foundations to Engage Millennial Donors
Advancements in technology are accelerating the rate at which our world is changing, transforming the way people connect, learn, and engage with each other. In philanthropy, we have seen the shift from checkbook philanthropy to results-driven philanthropy. More and more donors want to give to the causes they care about most through the click of a button […]
Online Donations: Best Practices for Nonprofits
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an electronic or online donation is a capability even the smallest not-for-profit organizations would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple […]
Buzz word: “user experience design”
Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project conference and in his keynote […]