WordPress

About this project

In its final transition to becoming an online-only publication, C(Group worked with SOCAN to produce a new, innovative, mobile-first design for “Words and Music”. The new site offers an interactive editorial experience with capabilities to subscribe to the publication, personalize your experience by choosing the types of articles that you want to read in auto-generated emails and see on your customized personal home page. The site setup draws inspiration from the original print publication, retaining key features such as cover stories, and feature sections but was architected to offer an intuitive, highly readable mobile and tablet-friendly experience.

The design is based on enabling impact and provides a canvass within which editors can showcase the amazing visuals and photo library of SOCAN members and industry events offering a high profile, yet electric vibe of the Canadian music scene. With this transition, Words and Music is no longer a SOCAN members-only publication and intends to reach a far wider audience and claim its rightful position as a leader in music journalism.

About this project

The Society of Composers, Authors, and Music Publishers of Canada (SOCAN) is a non-profit representing the Canadian performing rights of millions of Canadian and international music creators and publishers.

The annual report is a key communications piece within the organization and works to outline the work of SOCAN and establish the brand’s identity and mission within the context of the ever-volatile music industry.

Built on WordPress for web-first readership, the annual report is a professional, cohesive, and brand-aware microsite produced in both French and English. The parallax website design yields a contemporary look and feel with animated charts and graphics for added interactivity and movement. The repeated image of an audience adds energy and a feeling of celebration. A strong emphasis was placed on integrating the SOCAN colors, and close-cut images of the SOCAN staff add an extra layer of personality.

C(Group also produced a smaller, printed version of the report for circulation, as well as an accompanying PowerPoint presentation for SOCAN’s AGM (annual general meeting). The PowerPoint carries over the look and feel from the web annual report and pulls out key information that allowed SOCAN to convey what a performing rights organization can and should be. Feedback revealed that they did indeed cut through and their message was heard.