The donor acquisition process doesn’t end when the prospect makes their first gift. The best way to keep them involved and engaged is by continuing the introductory process after their first donation. Strengthen your relationships with new donors through an email onboarding series, which welcomes new donors and helps them get to know your organization. By […]
marketing for nonprofits
Giving Tuesday: 5 Steps to Create a Stellar Campaign
When Giving Tuesday started six years ago, it was about designating a day for people and organizations to celebrate philanthropy. Created by 92nd Street Y, a cultural center in New York City focused on bringing people together around the values of giving back, #GivingTuesday is now a global movement that connects individuals, communities, and organizations around the […]
Why Do Nonprofits Need Marketing Automation?
Imagine having the ability to get in touch with your supporters in a myriad of ways, immersing them in engagement with your organization in all of the following ways: Automatically send an email to constituents on their birthday. Trigger a series of timed welcome emails to a donor after the first time they give. Test […]
4 Content Tactics to Boost your Nonprofit Marketing
Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]
Benefits of Google Analytics for Nonprofits
Nоnрrоfіtѕ аrе undеr соnѕtаnt рrеѕѕurе tо prove thе еffесtіvеnеѕѕ оf thеіr іnіtіаtіvеѕ whіlе ѕіmultаnеоuѕlу fіndіng аnd rеtаіnіng ѕuрроrt, rероrtіng tо thе рublіс, аnd іmрrоvіng thеіr соmmunіtіеѕ. Tо dо аll of thіѕ, thеу nееd ассеѕѕ tо ассurаtе, rеlеvаnt dаtа. Whеthеr thеу’rе dеѕіgnіng рrоgrаmѕ, trасkіng саmраіgn еffесtіvеnеѕѕ, ѕtudуіng thеіr tаrgеt mаrkеt, оr ѕоlісіtіng vоluntееrѕ, nоnрrоfіtѕ dереnd оn […]