If you’re looking to collect feedback from your constituents, you may want to consider holding a nonprofit focus group. It can offer a great way to gain access to invaluable information from your supporters and local community members. What’s the point of a nonprofit focus group and when should you hold one? Although there are many benefits […]
nonprofit marketing
Ten Giving Ideas More Creative Than Cash
We’re approaching the most critical fundraising season for nonprofits. A lump sum cash donation with no designation would probably make your year-end giving dreams come true. But the reality is that the last year and a half has left many individuals and donors facing financial challenges and uncertainties. It’s important to not lose connection with […]
4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories
Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below I’ll break a good story […]
Making The Most Of Year-End Giving: Practical Tips For The Most Important Campaign Of The Year
Traditionally, the fundraising calendar goes out with a bang with nonprofits throwing a year-end giving campaign. Loosely defined, it’s the final push to meet and exceed your organization’s financial objectives before the end of the year. This campaign is helped along by more than seasonal good cheer; it’s also the conclusion of the tax year (in the […]
12 Fall Fundraising Ideas Inspired by the Back-to-School Season
A change in season means new fundraising opportunities for your nonprofit. Spring, summer, winter, and fall each open the door to unique occasions and celebrations. Even football season comes with its own set of activities. Fall is an advantageous time for nonprofits because students are heading back to school. This provides a chance for your organization to rally supporters around your cause […]
4 Tips For Telling Nonprofit Stories About Difficult Subjects
In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day. In fact, telling […]
Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition
How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
What to Consider When Picking Your Next Fundraising Event Theme
Many organizations are re-inventing themselves and their events after the COVID-19 pandemic. Because the whole world was tilted on its axis in the last year and a half, if there was ever a time to try something new, it’s now. This can be an exciting opportunity, but it can also be overwhelming if you don’t […]
How To Build Relationships With A Storytelling Welcome Email Series
Turn New Supporters Into Strong Supporters First impressions are important. A donor’s first experience with your organization should be a good one as it can be the difference between turning them into a repeat supporter or someone who gives once and never again. Studies show that donor retention is one of the best ways to […]
Beginner Tips For Nonprofits Looking To Make The Most Of Their Social Media Presence
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive traffic to your website Generate brand […]
Tips for Peer-to-Peer Fundraisers
The top three things to do after making a fundraising page Start by making a donation to your own fundraising page. Other people are more likely to donate to your page when they see that someone has already contributed. Donating some of your own money also demonstrates to potential supporters that you are serious about helping […]
Personal Nonprofit Branding: What’s Your Nonprofit’s Superpower?
Do enough people outside of your organization know what its main contribution is to this world? What your work is leading towards? Do they recognize your personal nonprofit branding and know what it is your organization stands to change? Taking a leaf from the inventions of the superhero genres is a well tried and fun […]