When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts. If you’re keeping track, you […]
nonprofit strategy
Start on a Good Note With Fundraising in 2019
We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive […]
3 Matching Gift Fundraising Tips for Savvy Nonprofits
If your organization doesn’t have a matching gifts fundraising strategy, you’re missing out on easy money. In fact, through matching gift programs specifically, you can double your fundraising power with little-to-no extra effort. Here are my top three tips on how you can maximize your matching gift program: Promote matching gifts during magic moments. Promote matching gifts year-round. […]