It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
nonprofit
7 Online Donation Tools to Delight Your Donors
Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization. To make the buying process a little less intimidating, here are some of our favorite online donation tools. These providers are all easy […]
6 Technology Tips for Community Foundations to Engage Millennial Donors
Advancements in technology are accelerating the rate at which our world is changing, transforming the way people connect, learn, and engage with each other. In philanthropy, we have seen the shift from checkbook philanthropy to results-driven philanthropy. More and more donors want to give to the causes they care about most through the click of a button […]
Instagram for Nonprofits — How Your Org Can Get Onboard
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]
Online Donations: Best Practices for Nonprofits
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an electronic or online donation is a capability even the smallest not-for-profit organizations would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple […]
Social Media Best Practices for Nonprofits
Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
Messaging to Build Your Nonprofit Brand
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]
Buzz word: “user experience design”
Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project conference and in his keynote […]
The Secret to Building Nonprofit Brand Awareness
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful. For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a daunting challenge for many. So much so […]
9 Apps and Tools for Nonprofit Marketers
For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has also ushered in a new wave of […]
More than a marketing plan
What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research, and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be […]
About “Influencers” and how they help nonprofits
Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be a […]