TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to […]
social media for nonprofits
2 Social Media Metrics Your Nonprofit Should Be Tracking
There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can […]
Beginner Tips For Nonprofits Looking To Make The Most Of Their Social Media Presence
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive traffic to your website Generate brand […]
12 Tips for writing engaging social media captions
Writing social media captions can be a bummer sometimes, especially for nonprofits. You want to engage your audience and get them to show their support by liking, sharing, or starting conversations but, with all the options on their news feed, how do you get them to stop scrolling and read your caption? We’ve got you […]
Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message
As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are looking for, especially using techniques […]
Livestream Fundraising: What It Is and How to Do It
By the end of 2020, it’s expected that 82% of internet traffic will come from livestreams. In 2019 alone, people watched 1.1 billion hours of live video. Livestreaming was gaining popularity before COVID-19, but in light of the global pandemic, it has become an even more useful tool for nonprofits to connect with and grow their audiences […]
How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday
Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the […]
How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020, there are 3.8 billion social media users worldwide. The […]
Dealing with negative comments on social media
We all know that social media is a great tool to tell your story, engage with your donors, and ultimately achieve your mission. In fact, nonprofit organizations that are not using social media are seriously losing out, not only funding, but also supporters, volunteers, and awareness for their cause. But do you know that social […]
Leveraging Facebook to the Fullest
Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]
3 Simple Donor Retention Strategies for Social Media
According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]
