As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are looking for, especially using techniques […]
social media for nonprofits
Livestream Fundraising: What It Is and How to Do It
By the end of 2020, it’s expected that 82% of internet traffic will come from livestreams. In 2019 alone, people watched 1.1 billion hours of live video. Livestreaming was gaining popularity before COVID-19, but in light of the global pandemic, it has become an even more useful tool for nonprofits to connect with and grow their audiences […]
How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday
Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the […]
How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]
How to Become an Expert in Social Media Branding
In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020, there are 3.8 billion social media users worldwide. The […]
Dealing with negative comments on social media
We all know that social media is a great tool to tell your story, engage with your donors, and ultimately achieve your mission. In fact, nonprofit organizations that are not using social media are seriously losing out, not only funding, but also supporters, volunteers, and awareness for their cause. But do you know that social […]
Leveraging Facebook to the Fullest
Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]
3 Simple Donor Retention Strategies for Social Media
According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]
The Best Social Media Platforms For Nonprofits
Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]
Social Media Engagement: A How-To Guide
With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]
How to Create Social Media Promotions That Convert
Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a […]
The Anatomy of a Great Social Media Post
When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple […]
