Woman putting calendar on the wall representing year-end fundraising for nonprofits

Capturing Attention During Year-End Fundraising

Let’s face it: Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover come January. For […]

This image portrays an hourglass and represents the importance of year-end giving and strategic campaigns for nonprofit fundraising

The 5 Rules for Supercharged Year-End Giving

In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent The first rule for strong generosity at the end of the year […]

this image shows the Giving Tuesday Logo to showcase the importance of branding and marketing for year-end fundraising

3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday

As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]