As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons […]
Communication
7 Email Marketing Myths That Are Hurting Your Fundraising Efforts
Does hitting the Send button on an email blast to your list make your pits sweat? That’s totally normal. It makes my pits sweat too, and I have a healthy obsession with writing emails. But let’s face it—there’s a lot to worry about! You could make a few typos, offend someone, send too many emails, or land in […]
Strategic Communication: External Nonprofit Communication
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases […]
How to Build Trust Online as a Nonprofit
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in […]
6 Ways to Keep Corporate Partners Engaged During COVID-19
The coronavirus pandemic has brought the power of corporate partnerships with nonprofits front and center. Businesses are able to help nonprofits fill financial gaps when donations have waned, and nonprofits have helped businesses find ways to actively support their communities during the public health crisis. With 86% of consumers wanting to see brands serve as “safety nets” during COVID-19, […]
How to Effectively Manage a Remote Nonprofit Team
Much of organizational leadership is how you interface with people directly. So as remote work only continues to become more commonplace, business leaders have to adapt the way they manage their teams accordingly. Prior to the COVID-19 pandemic, remote work was already increasing by up to 400% in the global workforce since 2010. Nearly all workers (99%) view […]
Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message
As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are looking for, especially using techniques […]
Storytelling Ethics 101: Protecting Anonymity
As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]
5 Building Blocks of Strong Nonprofit Brands
Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]
A Guide to Remote Working for Nonprofits
With all the panic around COVID-19, remote work is trending. Given that the WHO has announced it has reached pandemic status and many nonprofit organizations are cancelling large events, one of the next logical steps to prevent groups of people from gathering is asking employees to work remotely if they can. In fact, many large companies, such […]
Communications New Year’s Resolutions for Fundraisers
Important question, fundraiser. What portion of your job is communications? Answer: more than you probably realize. After all, two very large portions of the development cycle (cultivation and stewardship) involve a lot of communications. The nature and format of these communications can vary depending on whether you work with annual level donors or major donors. […]
The ABC’s of Winning a Lapsed Donor Back
Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]