The concept of ‘DIY Fundraising’ has been quite popular in the nonprofit world for some time now. Lately, the DIY fundraising mentality has been adopted by the for-profit world as well. For those looking to incorporate this fundraising concept into their business or organization, they must understand exactly what it is and what the current […]
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5 Simple Best Practices to Increase Online Donations
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]
Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track
Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]
Nonprofit Marketing: Reinforce your Messaging Strategy
As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]
Fundraising from 6 Feet Away: Tips for Making Your Giving Day an Online-Only Event
In the coming days many people may start to feel lonely or isolated due to the necessary public health emphasis on social distancing. They will look to the networks they know and love for comfort and friendship. Social good organizations are in a unique position to bolster their built-in networks during this time. People think […]
How to Improve Your Mobile Marketing Strategy for Explosive Growth
Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are […]
A Guide to Remote Working for Nonprofits
With all the panic around COVID-19, remote work is trending. Given that the WHO has announced it has reached pandemic status and many nonprofit organizations are cancelling large events, one of the next logical steps to prevent groups of people from gathering is asking employees to work remotely if they can. In fact, many large companies, such […]
How Artificial Intelligence is Transforming Nonprofits
When you think of nonprofits, you don’t always associate them with “high-tech.” But that might be changing soon. With artificial intelligence becoming a major part of private businesses, nonprofits have also started using AI for automating the procedures and tasks. This has helped to save employee’s time and the valuable investment of the organization. AI, which uses […]
8 Social Media Mistakes Your Nonprofit Should Avoid
Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]
How Does Google’s BERT Algorithm Update Affect Your Website’s SEO?
Google’s latest algorithm update, BERT, is supposedly one of the search engine’s biggest updates yet. BERT was rolled out at the end of 2019, and it has already made significant changes in search rankings. In order to maintain or improve your website’s ranking, you should understand what BERT is, how it affects search results, and […]
5 Influencer Marketing Mistakes Every Nonprofit Should Avoid
Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]
Why Video Should Be Part of Your Marketing Strategy
A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video should be part of your strategy, […]