Digital platforms, like search engines and social media, are free for any organization to participate in. However, these technologies are increasingly becoming pay to play, meaning your nonprofit should strongly consider investing in paid advertising to get its full effect. Whether investing in social, search, or retargeting, there are a range of different paid ad approaches your […]
Web & Digital
A New Website for the COO That Prioritizes Ease-of-Use for Visitors and Administrators
The College of Optometrists of Ontario’s (COO) newly redesigned website demonstrates how websites that are responsive to the diverse needs of their visitors prove the best user experiences. The website redesign’s key objectives were outlined to be: C(Group completed a series of planning activities to outline the functionalities needed to meet the needs of the […]
8 Nonprofit Website Best Practices (Plus Examples)
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
The new OCSWSSW website sets the bar for form and function
Great websites integrate a great experience for both end-users as well as the team managing it! Meeting the needs of various audiences – the public, members and applicants – as well as building back-end functionality specialized to make the administration of the website simple and efficient was our goal with the redesign and rebuild of […]
Using Donation Page Infographics to Drive Monthly Giving
As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons […]
Improving Your Nonprofit’s SEO Results To Stand Out Against The Competition
How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
How to Build Trust Online as a Nonprofit
With over 1.5 million charitable organizations in the US alone, NGO founders have a tough challenge presented to them. Not only do they need to launch an effective marketing campaign to attract charitable givers, but they also need to work on building trust. This may be a tricky part for many charity workers who are only starting out in […]
Best Donation Form Practices to Actually Boost Fundraising
You finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right? Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You only have one chance to make a first impression. So make sure it is the best. […]
CPO Website: Re-designed and re-engineered for an engaging user-experience and optimized content management
The best websites employ a user-experience strategy focussed on fulfilling end-user needs. For a regulatory college, their two primary audiences – members and the public, have very different needs. The College of Psychologists of Ontario (CPO) worked with C(Group to conduct research to understand their specific communication needs and to develop a strategy that would […]
5 Simple Best Practices to Increase Online Donations
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]
Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track
Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]
