It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonprofit advertising strategy are successful and what needs to be […]
Web & Digital
8 Common Donation Page Mistakes (and Simple Solutions!)
Donors appreciate the convenience of making online contributions, and this trend shows no signs of slowing down. According to the Blackbaud Institute, online giving saw an increase of 8% in 2022 and 12% in 2023. To participate more fully in online giving, your website is your most crucial asset. And your website’s most important asset is […]
A Google Goldmine: How to Leverage SEO and Google Ad Grants
Much like their for-profit counterparts, nonprofits need to stay on top of new marketing trends so that they can activate new supporters for their cause. However, if you’re like other nonprofit marketers, you know that one of the biggest pain points you face is your budget. What if there were marketing strategies that could expose your organization to […]
Nonprofit Website Content to Keep Members Engaged: 5 Tips
Ensuring an exceptional member experience is the lifeblood of sustaining and growing a nonprofit. The good news is that an organization’s website can serve as a hub for interaction between the nonprofit and its members, establishing a convenient and efficient way for members to make donations, manage their membership account, volunteer, register for events, and more. […]
A website redesign for the College of Dental Hygienists of Ontario: Unique and customized special features
After being selected to build a new website for the College of Dental Hygienists of Ontario, CDHO made clear that they wanted the best website features and functionality that a regulatory college can have. C(Group conducted a needs analysis to detail the various features a new site would require to truly provide the public and […]
Best Practices For Designing An Effective Donation Page
If you are an organization seeking to raise funds online, we can’t stress this enough – The design of your donation page matters. It can be a cornerstone of successful online fundraising, but it can also be totally the opposite. You could lose potential donors just because your donation page gives them a bad first […]
19 Digital Advertising Acronyms for Nonprofits
Digital platforms, like search engines and social media, are free for any organization to participate in. However, these technologies are increasingly becoming pay to play, meaning your nonprofit should strongly consider investing in paid advertising to get its full effect. Whether investing in social, search, or retargeting, there are a range of different paid ad approaches your […]
A New Website for the COO That Prioritizes Ease-of-Use for Visitors and Administrators
The College of Optometrists of Ontario’s (COO) newly redesigned website demonstrates how websites that are responsive to the diverse needs of their visitors prove the best user experiences. The website redesign’s key objectives were outlined to be: C(Group completed a series of planning activities to outline the functionalities needed to meet the needs of the […]
8 Nonprofit Website Best Practices (Plus Examples)
Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
The new OCSWSSW website sets the bar for form and function
Great websites integrate a great experience for both end-users as well as the team managing it! Meeting the needs of various audiences – the public, members and applicants – as well as building back-end functionality specialized to make the administration of the website simple and efficient was our goal with the redesign and rebuild of […]
Using Donation Page Infographics to Drive Monthly Giving
As you know, securing recurring donations is an excellent way to create sustainable revenue for your nonprofit. While receiving a windfall from a major donor or hosting a particularly successful campaign is a reason to celebrate, setting up something like a monthly giving program or running a recurring donation drive now will give you even more reasons […]