How to Engage Young Generations in the Age of COVID-19

During these times, when every day is filled with uncertainty, nonprofits must reevaluate their strategies to engage with all segments of their audience. This is especially relevant for nonprofits who want to engage young generations, like Generation Z (Gen Z). Also known as “philanthroteens,” they’re thoughtful, political, and ready to take on the world. In […]

Inspiring Calls to Action from Top Non-Profits

For non-profits, explaining why a donor should give may be second nature. Your marketing and messaging strategy may include compelling facts about the people you serve, the programs you run, and why your cause is more important today than ever before. But, what will prompt the reader or viewer to take out his wallet or key […]

Building a Nonprofit Fundraising Strategy During Coronavirus

As the world looks to mobilize new norms to work out this pandemic, nonprofit organizations appear to be on the edge as they look to help provide for the community. In this time of distress, your nonprofit organization needs to build a strong strategy to fulfill your fundraising goals. Now that fundraising events are not […]

Social media reactions to influencer marketing

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]

#Brand written in paper

Building a Strong Brand for Nonprofit Organizations

You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding sounds like something strictly for big businesses. The truth is branding is an important factor for nonprofit organizations just as much as it is for businesses. Branding is all about your public image. It’s how the world sees […]

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4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]

Yearly planner 2020

2020 Cause Awareness & Giving Day Calendar for Nonprofits

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List […]

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Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the […]

Team members excited with hands up after a grant achievement

Grant Seeking 101: Managing the Grant

Congratulations! You got the grant! It probably took you a long time to get here. The entire grants process—from writing the application to receiving the award—can take anywhere from six months to several years. But really, your work has just started. Now it’s time to do what you promised and manage the grant effectively. In this […]

Smart phone screen says SHARE representing the importance of Facebook to nonprofits

Leveraging Facebook to the Fullest

Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]

Three people holding three pink starts representing the importance of donor surveys for nonprofits

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

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T-Shirt Fundraising: A New Take on Crowdfunding

If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your nonprofit to not only raise money on a recurring basis but also increase awareness of your work […]