Fundraising is the perfect job for hopeless romantics because being genuinely thoughtful and compassionate with your donors makes you a remarkably better fundraiser. Many of the charities I give to do an incredible job of making me feel appreciated. I reward them by making another gift and if I really love them, making my gift […]
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Putting 6 Fundraising Fear Myths Into Perspective
Are successful fundraisers born or made? I heartily take issue with the contention that fundraising is only for a special few of us. Too many people who are virtually fearless in everything else they need to face in their personal and professional lives are terrified at the notion of asking for a gift for a […]
Extend Your Nonprofit’s Reach with Paid Ads
A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]
6 Strategies to Grow Your Nonprofit Email List with Facebook
If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]
How to Create a Sustainable Volunteer Program
Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals Ask your volunteers to […]
Online Marketing: 10 Things Nonprofits Should Consider
It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a […]
How Small Nonprofits Can Acquire Major Donors
Just because your organization is small doesn’t mean it can’t bring in big donors. In fact, some of your best prospects might be right under your nose. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Do more with your database […]
Nonprofit Membership Programs: A How-To Guide
If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks. Use these six steps to get started. 1. Choose your type of membership program Keeping […]
5 Versatile Fundraising Strategies for Small Nonprofits
If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t […]
3 Annual Giving Strategies for 2019
When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts. If you’re keeping track, you […]
5 Features of Effective Email Newsletters
Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]
How to Start Your Own Nonprofit Sponsorship Program
Most nonprofits don’t have a surplus of cash on hand. In fact, most small to mid-size nonprofits struggle to maintain enough funds to continue their regular programming. A potential solution to this issue is a sponsorship program, a tit-for-tat transaction between your nonprofit and another company, be it a for-profit or not. Sponsorship programs aren’t for […]