The Best Non-Profit Intel

15 Creative Ways to Incentivize or Thank Fundraisers

When someone chooses to fundraise on your organization’s behalf, it’s important to recognize that person’s commitment and deep engagement with your mission. Similarly, because fundraising requires more effort than making a one-time donation, a prize or gift can provide that extra boost to encourage someone to create a personal fundraising page. Whether it’s a shoutout on social […]

Best Donation Form Practices to Actually Boost Fundraising

You finished designing your website. Great job! Now you are ready to share it with the world and see the donations pour in, right? Not so fast. What’s the donation experience that you’re offering? How does your donation form work? You only have one chance to make a first impression. So make sure it is the best. […]

Romancing Your Donors: Showing the Love to Donors of all Levels

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing […]

How to Reach Beyond Your Typical Donor Base

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your […]

The ABC’s of Winning a Lapsed Donor Back

Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

3 Simple Donor Retention Strategies for Social Media

According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]

5 Things That Break My Fundraising Heart

Fundraising is the perfect job for hopeless romantics because being genuinely thoughtful and compassionate with your donors makes you a remarkably better fundraiser. Many of the charities I give to do an incredible job of making me feel appreciated. I reward them by making another gift and if I really love them, making my gift […]

Nonprofit Membership Programs: A How-To Guide

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks. Use these six steps to get started. 1. Choose your type of membership program Keeping […]

4 Strategies to Retain Your #GivingTuesday Donors

Look at you, rockstar! Nailing #GivingTuesday like a boss. Smiling from ear to ear. Radiating a post-gift glow. Blushing over all those new donors. I hope your #GivingTuesday exceeded your every expectation whether you doubled your fundraising goals or tried something completely and out of the box this year. And if you sat this year out, […]

3 Ways to retain first time donors

  According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return! Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way to […]

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